En­tre­pre­neur finds sweet sat­is­fac­tion com­bin­ing mar­ket­ing am­bi­tion with sug­ary treats

Winnipeg Free Press - Section D - - INTERSECTION - DAVID SAN­DER­SON

FANS of the Strangeloves’ 1965 garage rock clas­sic — cov­ered in 1982 by Bri­tish new wave dar­lings Bow Wow Wow and in 2007 by ex-Spice Girl Me­lanie C — will hap­pily tell you the “candy” in the song’s lyrics is a eu­phemism for, well, nookie.

That might ex­plain why a woman re­cently en­tered Teeyah’s, a three-month-old spe­cialty candy store at 166 Har­grave St., to ask owner Tia Medeiros if she was ped­dling some­thing be­sides Milk Duds and bon­bons.

“She said af­ter see­ing my sign, she thought maybe this was a sex shop,” Medeiros said with a laugh, as she rang in a sale for a fel­low in his 20s who, be­cause he couldn’t de­cide be­tween a Baby Ruth bar, a Cad­bury Caramello and a Nes­tle Tof­fee Crisp, ended up walk­ing out the door with all three.

Medeiros, a mar­ried mother of two, is an ex­ec­u­tive project man­ager for Wake­field Foods Inc., a po­si­tion that re­quires her to dis­trib­ute ice cream prod­ucts to gro­cery stores through­out Win­nipeg.

In Fe­bru­ary 2016, she was at home watch­ing TV when she had a sud­den crav­ing for an Ab­baZaba, a taffy bar with a peanut but­ter cen­tre she tried for the first time a few years ago af­ter pur­chas­ing it at a candy store on Co­ry­don Av­enue.

She hopped in her car and made the 20-kilo­me­tre trip from Transcona to Co­ry­don, only to dis­cover Sugar Moun­tain, her des­ti­na­tion, had ceased to ex­ist. Medeiros knew the store’s own­ers had opened an al­ter­nate lo­ca­tion at The Forks, so she turned her ve­hi­cle around and headed down­town. Fif­teen min­utes later, she was thwarted again when she learned the con­verted rail­car that houses that par­tic­u­lar out­let is closed from Oct. 1 un­til the end of May.

“As soon as I got back home, I went on­line to see if there was any­where in Win­nipeg I could buy an Abba-Zaba, but noth­ing came up,” she said.


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