Entrepreneur finds sweet satisfaction combining marketing ambition with sugary treats
FANS of the Strangeloves’ 1965 garage rock classic — covered in 1982 by British new wave darlings Bow Wow Wow and in 2007 by ex-Spice Girl Melanie C — will happily tell you the “candy” in the song’s lyrics is a euphemism for, well, nookie.
That might explain why a woman recently entered Teeyah’s, a three-month-old specialty candy store at 166 Hargrave St., to ask owner Tia Medeiros if she was peddling something besides Milk Duds and bonbons.
“She said after seeing my sign, she thought maybe this was a sex shop,” Medeiros said with a laugh, as she rang in a sale for a fellow in his 20s who, because he couldn’t decide between a Baby Ruth bar, a Cadbury Caramello and a Nestle Toffee Crisp, ended up walking out the door with all three.
Medeiros, a married mother of two, is an executive project manager for Wakefield Foods Inc., a position that requires her to distribute ice cream products to grocery stores throughout Winnipeg.
In February 2016, she was at home watching TV when she had a sudden craving for an AbbaZaba, a taffy bar with a peanut butter centre she tried for the first time a few years ago after purchasing it at a candy store on Corydon Avenue.
She hopped in her car and made the 20-kilometre trip from Transcona to Corydon, only to discover Sugar Mountain, her destination, had ceased to exist. Medeiros knew the store’s owners had opened an alternate location at The Forks, so she turned her vehicle around and headed downtown. Fifteen minutes later, she was thwarted again when she learned the converted railcar that houses that particular outlet is closed from Oct. 1 until the end of May.
“As soon as I got back home, I went online to see if there was anywhere in Winnipeg I could buy an Abba-Zaba, but nothing came up,” she said.
CONTINUED ON PAGE D11