Social media now a requirement for employers, hopeful candidates
WE’VE all heard about the need to use social media and networking websites as a way to market skills and strengths. But in today’s tech-savvy world, exactly how important is it for hopeful employees — and prospective employers — to maintain an online presence?
In my opinion, it’s extremely important. At the beginning of this year, it was reported that on average there were at least 4.5 solid applicants for every available job opening. With strong competition, it is essential for job seekers to use all the tools at their disposal in order to have the edge. At the same time, employers who want access to the best talent available need to proactively go where the best people are — and right now, that’s online.
I recently came across a compelling presentation by Ryan Rancatore, a marketing specialist and personal-branding blogger. He spells out how to implement social media in building a strong personal brand that will in turn help you attract the attention of employers. Among his top personal-branding tools:
Google Alerts: You can set up a Google Alert to monitor online chatter about you (using your name as search words) or create alerts to receive any news, blog posts or discussions on topics that are relevant to your job search or the companies you are interested in working for.
Facebook: With more than 300 million active users (and of these, 40 per cent are over the age of 35), it is impossible to overlook Facebook as a way to build your personal brand. You can also “like” pages and join groups that will help you connect with people and organizations that will help you find work or keep you updated on a particular field.