Coates

Winnipeg Free Press - Section H - - CAREERS -

LinkedIn: The world’s largest busi­ness­fo­cused so­cial net­work­ing site, LinkedIn is made specif­i­cally for pro­fes­sional con­nec­tions, whether to help en­hance your pro­file, pro­mote your work, take part in in­dus­try dis­cus­sions or to ex­pand your net­work. The more time you in­vest in build­ing your pro­file and par­tic­i­pat­ing with oth­ers, the richer the net­work­ing re­wards.

Twit­ter: It may be daunt­ing to cre­ate “ef­fec­tive” mes­sag­ing in 140 char­ac­ters or less, but it doesn’t take long to catch on to the ben­e­fits of Twit­ter if you’re will­ing to ob­serve and then grad­u­ally im­merse your­self in the cul­ture un­til you get the hang of it. Twit­ter is a grow­ing and pow­er­ful com­mu­nity and is among the best re­search, idea ex­change and per­sonal-brand­ing tools avail­able to­day.

Word­Press: Word­press (as well as Blog­ger) is one of sev­eral pop­u­lar plat­forms for pub­lish­ing blogs. Hav­ing your own blog is a great way to build a strong per­sonal brand by es­tab­lish­ing your­self as a thought leader and ex­pert in your field of work.

RSS Feed: If you don’t have the time to de­vote to cre­at­ing and main­tain­ing a blog, at least uti­lize the RSS (Re­ally Sim­ple Syn­di­ca­tion) but­ton on your favourite blogs to sub­scribe to their feed, en­sur­ing that you never miss any rel­e­vant con­tent or thought­pro­vok­ing posts.

One ad­di­tional tool I’ve dis­cov­ered is called About.Me. This is a use­ful web­site that al­lows you to set up a brief bi­og­ra­phy and pro­vide links to all your so­cial me­dia sites. Check out mine at: about.me/colleen­coates. An­other thing to keep in mind is the im­por­tance of man­ag­ing your on­line pres­ence, as re­cruiters may go to the In­ter­net to search for back­ground in­for­ma­tion on can­di­dates. Con­sider your so­cial me­dia pages to be like the ref­er­ences you’ve listed on your re­sumé. What would yours say about you?

While job seek­ers are able to search for em­ploy­ment op­por­tu­ni­ties and broaden their per­sonal net­works, to­day’s em­ploy­ers also need to re­mem­ber that so­cial me­dia is an es­sen­tial tool if they want to at­tract the best tal­ent.

It used to be that all a com­pany had to do to win over a top-of-the-class grad­u­ate was to en­gage them with a friendly phone call, letter or an in-per­son meet­ing. But to­day, so­cial net­work­ing has cre­ated a brand new era of re­cruit­ing. New grad­u­ates, as well as sought-af­ter pro­fes­sion­als, can af­ford to take their time in mak­ing ca­reer de­ci­sions, es­pe­cially if they are jug­gling mul­ti­ple of­fers from sev­eral prospec­tive em­ploy­ers.

Com­pa­nies should make in­roads with the next gen­er­a­tion of work­place stars by en­gag­ing them on­line. The abil­ity to meet and deal with them im­me­di­ately and ac­cu­rately is key to suc­cess, so man­agers would be wise to be­come bet­ter ed­u­cated and in­volved in on­line net­work­ing as part of their ef­fec­tive re­cruit­ment strat­egy.

Last, it can­not be em­pha­sized enough that on­line net­work­ing is no re­place­ment for off­line con­tact. For job seek­ers, the best op­por­tu­ni­ties come from the cir­cle of peo­ple you know and have made a per­sonal or pro­fes­sional im­pres­sion upon dur­ing your ca­reer. For com­pa­nies, so­cial me­dia is a great way to build upon and spread the word about your rep­u­ta­tion, cul­ture and unique ad­van­tages you have es­tab­lished in the real world as an em­ployer of choice.

— With re­port­ing by Bar­bara Chabai

Us­ing so­cial me­dia such as Twit­ter can help you build a strong per­sonal brand that will help you at­tract the at­ten­tion

of em­ploy­ers.

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