ZOOMER Magazine

Support Group The post-surgery bra

- —Tara Losinski

WHEN A LOYAL customer came shopping after a double mastectomy, the Quebecbase­d lingerie retailer La Vie en Rose took the opportunit­y to develop a speecialit­y bra, in consultati­on with her, and Muse, its post-mastectomy collecctio­n, was born. Launched in 2010, the bra comes with patented removable figure-balancing pads – the combinatio­n of a weighted gel and microbeads­s gives the pads a natural movement and shape while being lighter and coololer than traditiona­l silicone prosthetic­s. s.

Other features include firm cups, straps positionin­g closer to the centre of the cup for a closer secure fit and, because treatment can increase sensitivit­y, the bra’s cups are lined with super-soft microfibre.

This fall, the company introduced two breast cancer survivors, Caroline Perron, 45, and Brett McCully, 31 as Muse spokespeop­le. The company found McCully after an impassione­d Facebook post she made about the bras. “Just the fact that you can shop [for] post-mastectomy bras in a lingerie store makes a huge difference,” she says, and who opted for a mastectomy after her diagnosis at age 29, “… it gave me back a sense of normality.”

And fashion wasn’t compromise­d for all this function. The two Muse styles are available in basic colours and, in seasonal hues and prints. $60, www. lavieenros­e.com

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