“IT’S ALL ABOUT TRUST…AND TAK­ING CARE OF PEO­PLE.”

Skat­ing leg­end Kurt Brown­ing re­flects on his four-year re­la­tion­ship with HomeEquity Bank, provider of the CHIP Re­verse Mort­gage – and the ex­cit­ing fu­ture

ZOOMER Magazine - - SPECIAL PROMOTION -

“The fact that a com­pany like HomeEquity Bank is go­ing above and be­yond sup­port­ing older Cana­di­ans re­ally shows how much they care, and is another rea­son why I’m proud to be their spokesper­son”

When Kurt Brown­ing was ap­proached by HomeEquity Bank to be their spokesper­son four years ago, he re­searched the com­pany with the same kind of dili­gence that won him four world fig­ure skat­ing cham­pi­onships. He wasn’t pre­pared to be just a face and a name – he had to be­lieve in what he was en­dors­ing. “I had to be con­vinced,” he said. “It was all about trust – and know­ing I was as­so­ci­at­ing with a com­pany that re­ally cares about Cana­di­ans.”

So, why did Kurt ul­ti­mately de­cide to part­ner with Canada’s lead­ing re­verse mort­gage provider?

“I could see the ben­e­fits of a CHIP Re­verse Mort­gage right away. Here’s is an op­por­tu­nity to tap into 55%* of your home’s eq­uity with tax-free cash and no monthly pay­ments.” he says. For those of you won­der­ing how you ac­cess your money, it can be de­liv­ered in two ways. “You can re­ceive the funds as a lump sum or as reg­u­lar de­posits to help sup­ple­ment in­come. You con­tinue to own your home. There are no re­stric­tions on how you use the cash*. You’ll also never owe more than the house is worth.” When it comes to af­ford­abil­ity, Kurt said the CHIP Re­verse Mort­gage can be a more cost-ef­fec­tive so­lu­tion. “It’s not nearly as ex­pen­sive as most peo­ple think, es­pe­cially when you com­pare it to mov­ing, down­siz­ing or other loans.”

CARP re­cently had the op­por­tu­nity to catch up with Kurt to dis­cuss why he’s a big­ger be­liever than ever in the ben­e­fits of the CHIP Re­verse Mort­gage. HomeEquity Bank is an im­por­tant CARP Ben­e­fits part­ner, so we're al­ways ea­ger to learn more about the com­pa­nies and peo­ple we work with. Es­pe­cially when one of them is a world-fa­mous sports leg­end!

“It’s been a priv­i­lege work­ing with an amaz­ing com­pany that is em­pow­er­ing older Cana­di­ans to live their re­tire­ment dreams to the fullest,” Kurt tells CARP. “The work the Bank has done to sup­port older Cana­di­ans, par­tic­u­larly dur­ing this pan­demic, has in­spired me anew to con­tinue to cham­pion their hard work.”

Re­verse mort­gages have been grow­ing in pop­u­lar­ity in Canada in re­cent months, and HomeEquity Bank con­tin­ues to be the largest provider in the coun­try.

“The global pan­demic has un­for­tu­nately caused many Cana­dian home­own­ers 55+ to see their sav­ings shrink, or has sad­dled them with un­ex­pected bills, put­ting their home own­er­ship at risk, which is re­ally un­fair,” Kurt ex­plains. “With the CHIP Re­verse Mort­gage, that tax-free cash can act as a much-needed life­line to bridge the gap and pay the bills so they don’t have to sell their home, or they can use the money to help their chil­dren or grand­chil­dren.”

HomeEquity Bank has taken ex­tra­or­di­nary steps to help these Cana­dian home­own­ers dur­ing COVID-19, which is why Kurt is so pleased to be work­ing with the Bank.

“It’s been heart­break­ing to see how this pan­demic has caused so much pain for Cana­dian fam­i­lies across the coun­try who have lost loved ones,” he tells CARP. “We re­ally need to find a sen­si­ble so­lu­tion that helps older Cana­di­ans age in place com­fort­ably at home. We know nine in 10 Cana­dian home­own­ers want to grow old in the home they love, and they should have the re­sources to do that.”

Kurt is par­tic­u­larly im­pressed by HomeEquity Bank’s re­cent launch of CHIP Health, which pro­vides older Cana­di­ans with the tools and re­sources they need to make their homes more ac­ces­si­ble.

The Bank has also made sig­nif­i­cant strides in sup­port­ing com­mu­ni­ties across Canada.

“They go be­yond de­liv­er­ing a great prod­uct,” he says. “They re­ally try to un­der­stand and help their cus­tomers.” HomeEquity Bank launched a spe­cial campaign called Op­er­a­tion Warm Hug in which the com­pany’s CEO and em­ploy­ees called cus­tomers to proac­tively check on them, help­ing ease feel­ings of isolation that have af­fected many se­niors due to phys­i­cal dis­tanc­ing mea­sures. They also made sig­nif­i­cant do­na­tions to the Cana­dian Red Cross, the YMCA of Greater Toronto and other char­i­ties across the coun­try.

“The char­ity com­po­nent is im­por­tant for me,” Kurt said.

“I want to be as­so­ci­ated with a com­pany that gives back to the com­mu­nity. In ad­di­tion to what they’re do­ing dur­ing the pan­demic, HomeEquity Bank is a part­ner of the Royal Cana­dian Le­gion and sup­ports their Dig­i­tal Poppy ini­tia­tive. In fact, last year I ded­i­cated my Dig­i­tal Poppy to my un­cle, Fly­ing Of­fi­cer Robert Boy­den.”

Kurt’s ties to the Bank ap­peal to both the head and the heart. He notes the CHIP Re­verse Mort­gage stands up to the most tough-minded fi­nan­cial anal­y­sis, and the com­pany is also sen­si­tive and re­spon­sive to its cus­tomers’ needs while tak­ing its re­spon­si­bil­i­ties to the wider com­mu­nity se­ri­ously. “Our re­la­tion­ship be­came very nat­u­ral very quickly,” Kurt said. “I’m in­cred­i­bly happy – and we have some very ex­cit­ing plans for the fu­ture.”

Those plans in­clude a new se­ries of com­mer­cials, plus test­ing an in­no­va­tive new pro­gram that will en­able cus­tomers to call Kurt and chat one-on-one. It may be un­usual for a celebrity spokesper­son to be so ac­ces­si­ble, but that’s the whole point. HomeEquity Bank and Kurt Brown­ing are clearly blaz­ing new trails to­gether, and older Cana­dian home­own­ers will con­tinue to ben­e­fit.

Newspapers in English

Newspapers from Canada

© PressReader. All rights reserved.