Ser­vice with pro­tec­tion – in style


AS OUR NA­TION SLOWLY re­opens and you re­turn to your favourite wa­ter­ing hole or restau­rant, you might no­tice your server sport­ing a dis­tinc­tive piece of Cana­di­ana across their face – denim or lum­ber­jackcheck mask, any­one?

Thanks to La­batt Brew­eries of Canada and fash­ion brand Pink Tartan, 135,000 lo­cally made masks have been dis­trib­uted to restau­rants and bars across our na­tion to help em­ploy­ees stay safe at work. The non­med­i­cal masks are part of a re­open­ing kit that in­cludes hand san­i­tiz­ers and phys­i­cal dis­tanc­ing sig­nage to help es­tab­lish­ments get ready to wel­come back cus­tomers. (The masks were do­nated to those hos­pi­tal­ity busi­nesses that stock prod­ucts from the 173-year-old legacy Cana­dian brew­ery and were also given to Food Banks Canada.)

The masks look chic and cov­etable – some­thing work­ers in the hos­pi­tal­ity in­dus­try de­serve – and they are just for them and not for sale to the gen­eral pub­lic. “This wasn’t about brand­ing. This is all about sup­port­ing our com­mu­ni­ties and part­ners across Canada,” said Char­lie An­ge­lakos, La­batt’s VP of le­gal and cor­po­rate af­fairs. Through­out the pan­demic, the com­pany also do­nated 100,000 bot­tles of hand san­i­tizer, man­u­fac­tured in their fa­cil­i­ties.

The cot­ton masks fea­ture three styles – red-and-black lum­ber­jack check, blue denim with a red poppy de­sign and an ab­stract flo­ral pat­tern fa­mil­iar to Pink Tartan fans. This ode to Cana­di­ana was an ob­vi­ous choice since the masks were forged from a part­ner­ship be­tween two of the coun­try’s best-known brands.

“We are two com­pa­nies from two very dif­fer­ent in­dus­tries,” says de­signer Kim­ber­ley New­port-Mim­ran of Pink Tartan, “but it proves how we can all work to­gether dur­ing these times, and we both be­lieved in the idea that good gets good.” — Der­ick Chetty

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