An Exciting Autumn Destination
If someone asks what the most beautiful months are in Beijing, a popular saying in the city often comes to mind: “golden September and silvery October.” There is a plethora of beautiful autumnal scenery during this period. Blue skies, white clouds, green mountains, clear waters, and colourful flowers and leaves can be found everywhere across the city. The changing colours and fresh, delightful atmosphere make an ideal destination for tourists to enjoy the scenery and seasonal delicacies.
A world-famous, cultural city and tourist destination, Beijing has never stopped innovating its tourism services and related offerings. For instance, a series of tourismthemed events were recently held in Beijing, including the Beijing Tourism Global Distribution Partnership Summit, Beijing High-end Business Tourism Exhibition and Beijing International High-level Forum on Research and Study Travel, to develop inbound tourism.
Statistics released at the Beijing Tourism Global Distribution Partnership Summit are fruitful and satisfactory. In the first half of 2018, Beijing received about 1.93 million foreign visitors, an increase of 3.4 percent compared to this period in the previous year, and generated an income of US$2.5 billion, up 5.6 percent in the same timeframe. The number of tourists from Asia, Europe, the Americas and Oceania increased as well.
In recent years, Beijing has implemented a series of policies and measures such as rewards for travel agencies involved in inbound tourism, a tax refund on exit and 144hour visa-free transit to boost the development of inbound tourism. Visa-free transit was extended from 72 hours. After the increase, the city received more than 23,000 inbound tourists, which was an increase of over 20 percent over the corresponding period before the change. Many travel agencies have launched one-day and two-day tours, which have effectively promoted the development of inbound tourism. Beijing, Tianjin and Hebei jointly implemented the 144-hour visa-free transit policy on December 28, 2017. It allows nationals from 53 countries to stay in those areas if they have valid international travel documents and are continuing to other countries or regions as their final destinations. The policy plays an important role in propelling the development of tourism in the region.
Beijing has made detailed plans and innovations to develop its tourism and attract more visitors by building up its role as an ancient capital, capital city, folk culture destination, fashion centre and culinary hotspot. Other tourism projects involving research, study, traditional Chinese medicine, and conventions and sports have been developed. Convention and event tourism now make a big contribution to the city’s tourism earnings. According to statistics, in 2017: the city’s income from conventions was 11.87 billion yuan, which was an increase of 5.4 percent year-on-year; the city hosted a total of 215,000 meetings, which was an increase of 4.7 percent year-onyear; it received a total of 17.238 million participants, up 8.4 percent year-on-year. About 4,000 international meetings were held in Beijing in 2017, attracting around 553,000 participants and generating about 850 million yuan. In 2017, a total of 790 exhibitions were held in Beijing, covering a total exhibition area of 6.095 million square metres. They received about 10.29 million visitors and generated a total income of 12.38 billion yuan. Beijing has become a world-famous convention and exhibition centre.
The capital city has made plans to enhance the concept of Beijing Service and develop more tourism projects to improve its convention and event tourism.
As an open, inclusive and friendly city, Beijing is working hard to become a world-class tourist city and harmonious and liveable capital by improving its tourist and living conditions. Beijing is becoming a popular destination for more and more tourists, appealing to people with its long history, cultural diversity and modernity.