An Ex­cit­ing Au­tumn Des­ti­na­tion

Beijing (English) - - EDITOR’S NOTE -

If some­one asks what the most beau­ti­ful months are in Bei­jing, a pop­u­lar say­ing in the city of­ten comes to mind: “golden Septem­ber and sil­very Oc­to­ber.” There is a plethora of beau­ti­ful au­tum­nal scenery dur­ing this pe­riod. Blue skies, white clouds, green moun­tains, clear wa­ters, and colour­ful flow­ers and leaves can be found ev­ery­where across the city. The chang­ing colours and fresh, de­light­ful at­mo­sphere make an ideal des­ti­na­tion for tourists to en­joy the scenery and sea­sonal del­i­ca­cies.

A world-fa­mous, cul­tural city and tourist des­ti­na­tion, Bei­jing has never stopped in­no­vat­ing its tourism ser­vices and re­lated of­fer­ings. For in­stance, a se­ries of tourismthemed events were re­cently held in Bei­jing, in­clud­ing the Bei­jing Tourism Global Distri­bu­tion Part­ner­ship Sum­mit, Bei­jing High-end Busi­ness Tourism Ex­hi­bi­tion and Bei­jing In­ter­na­tional High-level Fo­rum on Re­search and Study Travel, to de­velop in­bound tourism.

Sta­tis­tics re­leased at the Bei­jing Tourism Global Distri­bu­tion Part­ner­ship Sum­mit are fruit­ful and sat­is­fac­tory. In the first half of 2018, Bei­jing re­ceived about 1.93 mil­lion for­eign vis­i­tors, an in­crease of 3.4 per­cent com­pared to this pe­riod in the pre­vi­ous year, and gen­er­ated an in­come of US$2.5 bil­lion, up 5.6 per­cent in the same time­frame. The num­ber of tourists from Asia, Europe, the Amer­i­cas and Ocea­nia in­creased as well.

In re­cent years, Bei­jing has im­ple­mented a se­ries of poli­cies and mea­sures such as re­wards for travel agen­cies in­volved in in­bound tourism, a tax re­fund on exit and 144hour visa-free tran­sit to boost the de­vel­op­ment of in­bound tourism. Visa-free tran­sit was ex­tended from 72 hours. Af­ter the in­crease, the city re­ceived more than 23,000 in­bound tourists, which was an in­crease of over 20 per­cent over the cor­re­spond­ing pe­riod be­fore the change. Many travel agen­cies have launched one-day and two-day tours, which have ef­fec­tively pro­moted the de­vel­op­ment of in­bound tourism. Bei­jing, Tianjin and He­bei jointly im­ple­mented the 144-hour visa-free tran­sit pol­icy on De­cem­ber 28, 2017. It al­lows na­tion­als from 53 coun­tries to stay in those ar­eas if they have valid in­ter­na­tional travel doc­u­ments and are con­tin­u­ing to other coun­tries or re­gions as their fi­nal des­ti­na­tions. The pol­icy plays an im­por­tant role in pro­pelling the de­vel­op­ment of tourism in the re­gion.

Bei­jing has made de­tailed plans and in­no­va­tions to de­velop its tourism and at­tract more vis­i­tors by build­ing up its role as an an­cient cap­i­tal, cap­i­tal city, folk cul­ture des­ti­na­tion, fash­ion cen­tre and culi­nary hotspot. Other tourism projects in­volv­ing re­search, study, tra­di­tional Chi­nese medicine, and con­ven­tions and sports have been devel­oped. Con­ven­tion and event tourism now make a big con­tri­bu­tion to the city’s tourism earn­ings. Ac­cord­ing to sta­tis­tics, in 2017: the city’s in­come from con­ven­tions was 11.87 bil­lion yuan, which was an in­crease of 5.4 per­cent year-on-year; the city hosted a to­tal of 215,000 meet­ings, which was an in­crease of 4.7 per­cent year-onyear; it re­ceived a to­tal of 17.238 mil­lion par­tic­i­pants, up 8.4 per­cent year-on-year. About 4,000 in­ter­na­tional meet­ings were held in Bei­jing in 2017, at­tract­ing around 553,000 par­tic­i­pants and gen­er­at­ing about 850 mil­lion yuan. In 2017, a to­tal of 790 ex­hi­bi­tions were held in Bei­jing, cov­er­ing a to­tal ex­hi­bi­tion area of 6.095 mil­lion square me­tres. They re­ceived about 10.29 mil­lion vis­i­tors and gen­er­ated a to­tal in­come of 12.38 bil­lion yuan. Bei­jing has be­come a world-fa­mous con­ven­tion and ex­hi­bi­tion cen­tre.

The cap­i­tal city has made plans to en­hance the con­cept of Bei­jing Ser­vice and de­velop more tourism projects to im­prove its con­ven­tion and event tourism.

As an open, in­clu­sive and friendly city, Bei­jing is work­ing hard to be­come a world-class tourist city and har­mo­nious and live­able cap­i­tal by im­prov­ing its tourist and liv­ing con­di­tions. Bei­jing is be­com­ing a pop­u­lar des­ti­na­tion for more and more tourists, ap­peal­ing to peo­ple with its long his­tory, cul­tural di­ver­sity and moder­nity.

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