Hungary: Pearl of the Danube
Hungary is a landlocked country in Central Europe situated on the alluvial plains of the Danube River. The Alps to its west and Carpathians to its northeast form a natural barrier on three sides, blocking the country from strong winds and forming a pleasant climate. It is divided into eastern and western parts by Europe's second longest river, the Danube, which flows into the country from southern Slovakia.
Oak, beech and linden trees grow in the nation's mountainous forests, and its plains feature fertile, wideopen grasslands. Hungary has the third largest reserves of bauxite in Europe as well as smaller deposits of natural resources such as lignite, oil, natural gas, uranium, iron and manganese.
Hungary's economy is well developed, there is a solid industrial foundation and living standards in the country are high. The country develops and manufactures knowledge-intensive products including computers, communications equipment, instruments, chemicals and pharmaceuticals, making it an attractive country for foreign investors. It also has a good agricultural foundation and produces crops such as wheat, corn, beets and potatoes for both domestic and foreign consumption. The country features unique natural scenery and cultural attractions. Its well- developed tourism industry has also become an important source of foreign- exchange revenue.
The automobile industry has become a pillar industry in Hungary during recent years, and with over 700 automobile and parts manufacturers, it accounts for 20 percent of the country's total export revenues. Hungary's wellestablished pharmaceutical industry is also one of its most competitive. The nation has developed into the largest producer and exporter of pharmaceuticals in Central and Eastern Europe, accounting for about 30 percent of exports in the region. As the largest producer of IT products in Central and Eastern Europe and the main production base of the world electronics industry, Hungary's annual output value is around 10 billion euros (US$11.4 billion), accounting for 30 percent and 4.5 percent of the total output value of the electronics industry in Central and Eastern Europe and the EU, respectively.
In terms of the agricultural industry, the Hungarian Government has focused on technical research, training and consulting services since joining the EU and created measures encouraging the development of non-governmental organic associations based on European and domestic demands. Rapid development has become a feature of the agricultural industry in the country, and the export of agricultural products is now a major source of foreign-exchange revenue. The country's main agricultural products include grain, oil, vegetables, fruit, honey, dairy products, animal byproducts and other processed products, of which 80 percent is exported.
Hungary's tourism industry is even more developed. The country features many hot springs, with thermal water found in over 70 percent of the country's territory which attracts visitors from all over the world. Budapest is the capital of Hungary and is located on the banks of the Danube. It is a famous, ancient, European city. The largest freshwater lake in Europe, Lake Balaton, is also a big draw for tourists to the country, as is its worldfamous selection of beers and wines.
At the third “Colourful World” event, Hungary showcased the development of animal husbandry in the country through traditional clothing in a range of styles such as skirts, capes, gloves, coats and waistcoats that were all made from wool and silk. A member of the design team explained that these materials form the basis of traditional Hungarian clothing. In order to keep up with changing tastes, styles have been updated but basic materials remain basically unchanged.
Visitors to the booth admired the beautiful colours, novel styles and highquality wool and silk products.