Con­sumers’ Right to Roast

Yanzhao Evening News Novem­ber 6

Beijing Review - - THIS WEEK -

Re­cently, a Bei­jing univer­sity stu­dent, who was un­sat­is­fied with a cake she had bought on a meal-or­der­ing plat­form, gave the ven­dor a neg­a­tive rat­ing. It led to the ven­dor at­tack­ing her on­line.

Con­sumers have the right to give a neg­a­tive rat­ing to on­line ven­dors. The Law on Pro­tec­tion of Con­sumer Rights and In­ter­ests says they have the right to su­per­vise prod­ucts and ser­vices. Their rat­ings serve as a ref­er­ence for other con­sumers to shop on­line. It’s not only the su­per­vi­sory depart­ment’s re­spon­si­bil­ity but also the e-com­merce plat­form’s to pro­tect con­sumers’ right to give neg­a­tive rat­ings.

The E-com­merce Law, which will be en­acted in Jan­uary, stip­u­lates that e-com­merce plat­forms should al­low con­sumers to com­ment on the prod­ucts on­line. The plat­forms are pro­hib­ited from delet­ing the com­ments. If they still do so, they will be sub­ject to a max­i­mum fine of 500,000 yuan ($71,927). There­fore, e-com­merce plat­forms should show con­sumers’ com­ments truth­fully and ob­jec­tively and re­frain from delet­ing un­fa­vor­able rat­ings.

All com­ments by con­sumers based on their shop­ping ex­pe­ri­ences de­serve re­spect, as long as they are not in­tended to in­sult or de­fame the ven­dors. In order to pro­tect con­sumers, e-com­merce plat­forms may make con­sumers’ ac­counts in­vis­i­ble to ven­dors.

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