Tai­wan Fruit Fes­ti­val suc­cess­ful

Changjiang Weekly - - FOCUS -

The Tai­wan Fruit Fes­ti­val be­gan in Wuhan on July 16. Dur­ing the one-week fes­ti­val, ac­tiv­i­ties such as pro­mo­tional sales of dis­counted items and food tast­ing were held in all the lo­cal stores of Pagoda, a branded chain of fruit stores.

Fruit from the Tai­wan re­gion is be­com­ing in­creas­ingly pop­u­lar as it reaches more and more peo­ple in Wuhan, ac­cord­ing to Yang Xi, who is in charge of Pagoda in the city. The sale of Tai­wan fruit reached RMB 90 mil­lion in 2016, and RMB

127 mil­lion in 2017. The most pop­u­lar va­ri­eties are di­a­mond pineap­ples, cus­tard ap­ples, wax ap­ples and red guava, which to­gether ac­counted for 87 per­cent of to­tal sales.

Zhan Yao­cong, gen­eral man­ager of Wuhan Yao­quan Agri­cul­tural Prod­uct Com­pany, is a Tai­wan busi­ness­man who has been sell­ing Tai­wan fruit for six years in Wuhan. Zhan said that Tai­wan fruit has seen ris­ing de­mand in re­cent years, with the com­pany's sales grow­ing at 40 per­cent, reach­ing 2,000 tons last year.

Photo by Song Lei

Tai­wan farm­ers pro­mot­ing fruit at the fes­ti­val

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