Taiwan Fruit Festival successful
The Taiwan Fruit Festival began in Wuhan on July 16. During the one-week festival, activities such as promotional sales of discounted items and food tasting were held in all the local stores of Pagoda, a branded chain of fruit stores.
Fruit from the Taiwan region is becoming increasingly popular as it reaches more and more people in Wuhan, according to Yang Xi, who is in charge of Pagoda in the city. The sale of Taiwan fruit reached RMB 90 million in 2016, and RMB
127 million in 2017. The most popular varieties are diamond pineapples, custard apples, wax apples and red guava, which together accounted for 87 percent of total sales.
Zhan Yaocong, general manager of Wuhan Yaoquan Agricultural Product Company, is a Taiwan businessman who has been selling Taiwan fruit for six years in Wuhan. Zhan said that Taiwan fruit has seen rising demand in recent years, with the company's sales growing at 40 percent, reaching 2,000 tons last year.
Taiwan farmers promoting fruit at the festival