Global brands choose Wuhan as first lo­ca­tion in China

Changjiang Weekly - - SOCIETY - By Sun Jun

Well-known in­ter­na­tional brands and fash­ion­able prod­ucts that cater to the young have re­cently de­buted in Wuhan.

In Au­gust, the first Lego cer­ti­fied store in Cen­tral China opened on Han Street with a world­wide re­lease of lim­it­ededi­tion LEGO sets in Wuhan. Lego fans say that prior to the open­ing of the Wuhan store they had to find over­seas agents to pur­chase Lego sets as re­tail­ers had few sets. Ac­cord­ing to staff at the com­pany, more stores will be opened in Wuhan.

Michal Ne­grin, an Is­raeli fash­ion brand named af­ter its founder, opened its first store in China on Han Street. The founder said she chose Wuhan be­cause of its ge­o­graph­i­cal lo­ca­tion and its com­mer­cial in­flu­ence in China. In ad­di­tion, she felt as­sured with her part­ners in Wuhan af­ter a suc­cess­ful ne­go­ti­a­tion and eval­u­a­tion. The brand has opened stores in over 20 coun­tries such as Ger­many, Ja­pan, and the United States. The store in Wuhan is the com­pany's first in China.

Lon­don's well-known watch brand, Olivia Bur­ton, opened its first store in Wuhan In­ter­na­tional Plaza. Con­sumers can buy their lat­est watches in Wuhan with­out go­ing to Hong Kong or else­where.

The cherry blos­som gar­den in East Lake made by Lego bricks

Newspapers in English

Newspapers from China

© PressReader. All rights reserved.