Applicability Guidance Model Based on Logistics Trade under “Internet +”Condition

（1.Xinjiang Institute of Education，Urumchi，Xinjiang830033，China；2.Xinjiang University of Finance &Economy，Urumchi，

Xinjiang830011，China）

Abstract：Under the condition of“Internet + ”，the mode of“omni- retailing”is rising；the new form of logistics is developing quickly；logistics trade has become the mainstream business to explore consuming market and extent customer knowledge；and it has features such as sharp increase in customer flow，sparse business value of single business，low transparency of product service and many venture risks，which needs urgently to transform the idea of logistic center and explore the operation and applicability guidance mechanism of Internet + logistics trade under the background of virtual economy. The authors apply grounded theory，summarize the key features of Internet + Logistics trade，and construct the applicability guide model of modern logistics trade based on field interview corpus. It is found that the development approach of the applicability of modern logistics should focus on：first，realizing the upgrade of customer knowledge by breaking through regional limitation； second understanding market trend and correcting consumption habitus；third，realizing smart logistics by starting from targeted marketing；and fourth，realizing market applicability by taking structural improvement as the target. And such three aspects as honesty and credit mechanism，preventing and defusing risk，and assisting the development of new industries are the core capabilities for logistics trade to implement targeted marketing.

Key words：logistics trade；guidance model；grounded theory；virtualization；customer knowledge