Research on Business Model Innovation of Supply Chain Platform Ecosphere Based on “Internet+”

China Business and Market - - News - ZHANG Jian-jun1,2 and ZHAO Qi-lan1

(1.Beijing Jiaotong University,Beijing100044,China;2.Inner Mongolia Agricultural University,Hohhot,Inner


Abstract:Platform business model consists of core competitive advantages,operation management pattern,customer service pattern,profit pattern and interests distribution pattern;supply chain platform ecosphere is the new model providing supply chain with service,which has significant value to the optimization of supply chain and the improvement of supply chain management efficiency. The development of business model of supply chain platform ecosphere based on“Internet+”experiences such phases as logistic- service- oriented,logistics- and- financial- service- oriented and added- value- service- oriented;and it includes different types of that,such as the breadth and depth ones. The innovation path includes integrating resources with advantages and fostering supply chain platform ecosphere with unique competitive advantage,optimizing operation management pattern and fostering effective and coordinated supply chain platform ecosphere,extending service chain and fostering supply chain platform ecosphere with depth service,enhancing resources sharing and fostering supply chain platform ecosphere with added value,and constructing rational interests distribution mechanism and fostering win- win and coexisting supply chain platform ecosphere.

Key words:supply chain;platform ecosphere;business model;internet+

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