Research on Symbiotic Coupling Mode and Mechanism of Cross-border E-commerce Logistics Industry Chain based on Public Overseas Warehouse

China Business and Market - - ニュース - LI Xiao-gang and WANG Qi-feng

(Zhejiang Wanli University,Ningbo,Zhejiang315100,China)

Abstract:The operation of cross- border e- commerce logistics has direct impact on transaction realization and customer experience;and it is the important guarantee for us to promote the development of cross- border e- commerce. Overseas warehouse,the important innovation of cross- border e- commerce,can effectively solve the problems with cross- border ecommerce,such as the high cost and long transportation period,eliminate problems brought by direct mail,increase overseas customers’trust and purchasing power,make related enterprises to have the advantage of localization,and make this mode to be the main stream of cross- border e- commerce logistic development. But because of the problems with self- build overseas warehouse,such as the high cost and difficulties in operation and management,public overseas warehouse has become the choices of related pilot cities and SMEs. To build the effective and stable cross-border e-commerce logistics industry chain,we should apply the parallel symbiotic coupling model based on dual subject coordination management,and the three mechanisms of parallel symbiotic coupling such as information interaction mechanism,symbiotic enterprise selection mechanism and industrial chain coordination mechanism.

Key words:public overseas warehouse;cross border e-commerce logistics;industrial chain symbiosis;parallel coupling

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