中国移动电商购物平台品牌资产构成因素实证研究 邓之宏,邵兵家

——Empirical Study based on Panel Data of 35 Large and Medium-size Cities in China CHEN Zhi-guo1,DU Jin-hua2 and LI Hong3

China Business and Market - - CONTENTS -

(1.Xianyang Normal University,Xianyang,Shanxi712000,China;2.Xiamen University,Xiamen,Fujian361005,China;

3.Xinjiang Agricultural University,Urumqi,Xinjiang830052,China)

Abstract:Based on the panel data of 35 large and medium-size cities in China,the authors construct a panel model across cities to probe into the influence effect of the logistics industry development on the primary,secondary,and tertiary industry from both the value level and the material level,and test the stability and endogeneity. On the basis of the above,the authors also analyze the regional heterogeneity of the effect. The results of the study found are as following. First,the logistics industry development has a significant positive effect on the three main industries from both the value level and the material level,and the empirical estimation result has passed the robustness test. Second,after endogenesis test,it is found that the positive effect of logistics industry development on the three main industries still exists significantly,and after eliminating the influence of endogenous problems,this effect has been significantly strengthened. Third,there are regional heterogeneity in the effects of logistics industry development on the industries in the eastern,central and western regions. The positive effect on the primary industry in the eastern region is not significant,but the promotion effect on the secondary industry in the central region is the most obvious;moreover,the promotion effect of the secondary and the tertiary industry in the eastern region is not as good as that of the central and western regions,which indicates that the logistics industry development has the weakest promotion effect on the eastern developed regions. And fourth,the estimation results from control variables shows that the labor cost,purchasing power level,education investment,and infrastructure construction level all have positive effects on the three industries,but the scale of local government has a negative effect on the three industries. The authors put forward that,first,we should eliminate the institutional and mechanism barriers hindering the development of logistics industry,and breakthrough the regional barriers; second,we should improve the integration level and the dynamic matching level among the logistics industry and other industries,and establish modern industrial system;and third,we should improve the effective Integrative level between the logistics- industry- driven industrial development and regional economic development,and promote the rapid development of regional economic development.

Key words:logistics industry;industrial development;influence effect;regional heterogeneity;panel data

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