国内贸易经济研究进展 杨宜苗

（Renmin University of China，Beijing100872，China）

Abstract：China’s brick-and-mortar retail are facing the challenges of transformation and upgrading，also the development of online retail has entered the stage of game among giants. Under this background，China’s supplier- retailer relationship has undergone new changes. The government has attached great importance to the role of supplier- retailer relationship in healthy development of retail industry，emphasizing the need to formulate the principles of fair trade and to support the improvement of new supplier-retailer relationship in many policies issued in recent years. Government regulation and industry self-discipline are two major approaches to regulate supplier- retailer transactions. At present，China mainly adopts the approach of government regulation. However，for a long time，there have been problems such as low effectiveness and multi-party regulatory confusion with this regulatory framework. As an important supplement to government regulation，industry self- discipline can regulate supplier- retailer transactions effectively，reducing regulatory costs and preventing supplier- retailer conflicts. Many developed countries including the United Kingdom，the European Union，and Australia have established self- discipline frameworks for supplier-retailer transactions. However，this framework has long been absent in China，and related research papers are also very limited. Based on analyzing the status of supplier- retailer relationship and regulation in China，the author summarizes the experiences of supplier-retailer transaction self-discipline in developed countries and raises suggestions for constructing China's supplier-retailer transaction self-discipline framework. The author believes that government should play the role as giving policy and legislation guidance and providing supervision in self-discipline framework. Under the guidance of laws and regulations and on the basis of coordination and communication，all parties should jointly formulate the self- discipline principle and establish self-discipline organization. Based on this self-discipline framework，the self-discipline organization should establish a supplierretailer complaint investigation and conflict mediation mechanism，to form a multi- level model in which administrative law enforcement deals with illegal transactions and self-discipline framework resolves general conflicts.

Key words：supplier- retailer relationship；transaction self- discipline；international experience；brick- and- mortar retail；