电商信息激励、非道德促销感知与顾客信任 杨贤传，张磊

LIU Deng-pan （Graduate School of Party School of the Central Committee of CPC，Beijing100091，China）

Abstract：With the increasingly complicated economic globalization，especially the China-US trade friction，it is of great significance for China to further improve cross- border trade facilitation in promoting the new arrangement of opening up and building a community with a shared future for mankind. Since 2018，Beijing has promoted cross-border trade facilitation based on the framework of the World Bank's indicator system，and made great achievements. But there are also some problems with that in terms of both time and fees. Generally speaking，we can further improve that by deepening reform. So，first，we should take customs as the center，and promote the innovation of the supervision mode；second，we should improve the information level of the whole process of customs clearance by taking the“single window”of international trade as the center；third，we should take cross- border enterprises as the center，establish a closed- loop working mechanism，and smooth the channels for enterprises to reflect problems on the basis of good organization，and give full play to the central role of enterprises in facilitating cross-border trade facilitation；fourth，we should take promoting governance system and capability modernization as the center， establish the port business environment with characteristics of vitality，efficiency，openness and convenience，and establish the port price formation mechanism and enterprise credit evaluation mechanism.

Key words：World Bank；business environment；cross-border trade facilitation；Beijing practice；the efficiency of customs