Research on the Online Consensus Impact on Customer Co-creation Value in the Mobile Community

（Beijing Union University，Beijing100025，China）

Abstract：In the era of shared economy，the influence of online consensus in the mobile community attracts more and more attention. At the same time，consumers’shopping habits is increasingly changed，and consumers are paying more attention to consumption experience during the process of consumption. In the new mode of customer co-creation value，the authors discuss the relationship between online consensus，consumer experience and customer co- creation value，and carry out the empirical research with the help of the structure equation model. They put forward that online consensus in the mobile community include the positive and negative ones；consumption experiences include the three dimensions of thinking experience，emotional experience，and social relation experience；and the customer co-creation value include the three dimensions of hedonic value， economic value，and relation value. Online consensus has some impact on consumption experience；and the impact of negative ones，which will have final impact on customer co-creation value，is higher than that of positive ones. So community managers should explore value creative way of thinking，design more activities according to different requirements of different community members to satisfy their diversified requirements；while publicizing positive consensus，we should also pay attention to the possibility of negative consensus，take advantage of communication tools to strengthen exchanges between enterprises and customers，expand the effect of word of mouth among new and old customers，formulate the long- term mutual- trust mechanism，improve mobile community members’experience，increase customers’stickiness，and build，maintain，and stabilize the social relation network.

Key words：mobile community；online consensus；customer co-creation value；consumption experience