Review and Prospect of“New Retail”Practice

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责任编辑：林英泽

Abstract：“New retail”is a data-driven pan-retail form centering on consumer experience. It is superficially reflected in the reform of retail channels，which will impact the supply side in essence and have an impact on the reconstruction of supply chain. After more than two years of development，“new retail”has achieved results in the transformation of demand- side，and the impact on supply-side and even the whole chain will become the basic trend. Reviewing the practice of“new retail”，from the national and regional perspectives，on the one hand，national policies and regulations have provided various conditions for its development，which have a direct or indirect driving effect；on the other hand，the strategy of "new retail city" pursued by Alibaba and the exemplary role of typical cities such as Shanghai and Beijing have provided the stage for its development. "New retail" has achieved great development in many regions. From the perspective of industry and enterprise，on the one hand，“new retail”originates from the defects of physical retail and online retail，and is driven by consumption upgrading and new technology development，and on the whole，it is facing broad prospects for development；on the other hand，relying on the global strategy， core enterprises actively explore and layout“new retail”，gradually forming two strategic alliances of Alisuning and Jingtenghui ， and a series of innovative formats such as "Hema" new species have been hatched. Looking forward to“new retail”，supply-side change and full-chain integration will dominate its development，the trend of integration inside and outside the industry will be further strengthened，and the trend of business form richness and integration and the characteristics of smart retail will be further highlighted.

Key words：new retail；supply-side；supply chain ；Hema Supermarket；New Retail City

Review and Prospect of “New Retail”Practice ——Based on the Background of Transferring from the Demand-side Change in

the First Half to Supply-side Change in the Second Half

WANG Bao-yi

（Shool of traffic and logistics engineering，Shandong Jiaotong University，Jinan，Shandong250357，China）