Consumer Recycling Behavior：A Literature Review and Future Research Outlook ........................................... .......................................................................................................... WU Bo，LI Dong-jin and ZHANG

WU Bo1，LI Dong-jin2 and ZHANG Chu-bing1

（1.Tianjin University of Finance & Economics，Tianjin300222，China；2.Nankai University，Tianjin300071，China）

Abstract：Improper disposal of household waste not only throws away useful resources，but also brings severe damages to the environment. Recycling can be an effective way to solve this issue. As the beginning of recycling channel，consumers play an important role in this process. Recycling also means cost for consumers in terms of economy，time and effort；but it also means economic and psychological benefits for consumers. Prior research in this domain pays more attention to consumers’individual factors，other people’s factors，and product features to examine the major antecedent factors of recycling. Concerning the result of consumers’recycling behavior，there are two terms as emotional effect and behavior effect. There are two kinds of external intervention strategies for consumers’recycling behavior：ex-ant and ex-post ones. At present，research concerning consumers’ recycling behavior has insufficiencies in terms of：1. neglecting the diversification and complexity of that；2. paying less attention to the psychological mechanism；and 3. seldom using behavioral- experiment paradigm to examine the external intervention strategy. Therefore，further research on consumers’recycling will categorize consumers’recycling behavior based on the differences between cost and benefit，and take advantage of the psychological theory，experiences on site or in laboratory to examine the influencing factors and external intervention strategy of consumers’recycling behavior.

Key words：recycling behavior；product disposal；green consuming