The Impact of Novel Coronavirus Outbreak on Tourism Industry and the Countermeasures

（National Academy of Economic Strategy，CASS，Beijing100028，China）

Abstract：Though the novel coronavirus outbreak has very serious impact on China's tourism industry，the impact is periodical. It will not change our expectation on China’s tourism industry，which is sensitive，but not fragile. After the novel coronavirus outbreak，China’s tourism industry will be still resilient，and rapidly recover. Comparing to the impact of SARS，the impact of the novel coronavirus outbreak will be more serious. So we should not only objectively learn the experience of SARS，

but also fully consider the countermeasures for this time. The government should pay more attention to strengthening crisis management，guiding enterprises to save themselves，strengthening policy support，and planning ahead of time in terms of plans， regions and markets. While contributing to the prevention and control of the novel coronavirus outbreak，tourism enterprises should also actively carry out self- help operations，analyze the changes in tourism market demand after the novel coronavirus outbreak in advance，and make preparations for seizing the opportunity in the recovery of tourism industry. In addition，the enterprises should also pay more attention to the reform opportunities generated by the novel coronavirus outbreak in terms of innovative application，the linkage of supply and demand，and the management of the tourism industry，change the crisis into opportunity，and promote the reform and upgrade of this industry.

Key words：novel coronavirus pneumonia；SARS；tourism industry；crisis management