The Intelligent Transformation of the Circulation Industry in the Era of Digital Economy：Features，Motivation and Realization Path
YU Tong-hui1 and CHEN Fei2
（1.School of Business，Xinyang Normal University，Xinyang 464000，Henan，China；2.School of Economics and Management，
Zhejiang Sci-Tech University，Hangzhou 310018，Zhejiang，China）
Abstract：The construction of modern logistics system is one of the important strategic task for the new development pattern in which domestic and foreign markets boost each other，with domestic market as the mainstay. In recent years，restrained by digital economy and consumption reform，traditional extensive growth cannot be continued；more and more innovation in the logistics field emerged；the role of logistics has changed from product trader to consumption guider，from market taker to production organizer，and from value realizer to value improver，which makes circulation intellectual transformation to become the core target and critical measures for the realization of high-quality development of China’s circulation industry. The so called circulation intellectual transformation is that，stimulated by the multiple goals，through broadly applying the new digital technology，the circulation organizations strength the integration with Internet，adhere to the guidance of inclusive innovation， establish the intelligent learning，reasoning，and decision-making system，and accomplish its own change along the way to highquality and being smart；and its ultimate goal is to build an efficient and smooth，competitive and orderly intelligent circulation system. The intelligent transformation of circulation has the characteristics of technology- intensive，convenient consumption， cross-border integration and value-added services. The fundamental purpose of this transformation is to reinvigorate the market， form new innovation pattern，and cultivate competitiveness. The driving force for its continuous evolution comes from the turning point of the effect of circulation economies of scale，the acceleration of consumption reform，the widespread application of Internet and digital technology，the rise of large- scale customized production，and the competition among related enterprises under the background of digital economy. To promote the healthy and efficient transformation，we must fully consider the reality， take the lead of digital technological innovation，the transformation and upgrading of business models，the efficient sharing of circulation information，the collaborative development of regional circulation，the precise matching of smart logistics and the continuous improvement of the business environment as the logical main lines to construct the feasible path for the realization of this transformation.
Key words：digital economy；circulation industry；intelligent transformation；consumption reform