The Integrated Operation Mode and Management Maturity of Crowdsourcing Supply Chain

（1.School of Management、Postdoctoral Research Station in Management Science and Engineering，Nanchang University， Nanchang 330031，Jiangxi，China；2.School of Management，Wuhan Textile University，Wuhan 430200，Hubei，China） Abstract：At present，more and more enterprises realize the importance of crowdsourcing supply chain，and regard it as the critical strategy helping them to maintain their advantages in the intensifying market competition. To solve problems in crowdsourcing supply chain operation and management，it is becoming more important to measure and improve the development level of crowdsourcing supply chain. Considering the different combination patterns among such factors as crowdsourcing R&D， crowdsourcing manufacturing，crowdsourcing marketing，and crowdsourcing logistics in the context of different types of product and market competition，we can divide the integrated operation mode of crowdsourcing supply chain into three types，such as the D-M （the integration of crowdsourcing R&D and manufacturing）， D- M- S （the integration of crowdsourcing R&D， manufacturing，and marketing）and L-C（the integration of crowdsourcing logistics and consumer），construct a crowdsourcing supply chain management maturity model（CSC- 3M）by using the capability maturity model（CMM），and carry out the evaluation with the help of Fuzzy Integral Method. It is found that：the maturity of crowdsourcing-R&D-driven D-M mode is related to the openness and participation of crowdsourcing R&D and the flexibility and exactness of manufacturing；the maturity of crowdsourcing-marketing-driven D-M-S mode is related to the stickness of crowdsourcing consumption and the participation of marketing；and the maturity of crowdsourcing-logistics-driven L-C mode is related to the timeliness and accuracy of logistics and distribution. With the help of Fuzzy Integral Method，the evaluation of the maturity of crowdsourcing supply chain management is not only with the consideration of fuzzy and importance of evaluation indicators，but also with the consideration of the impact of relations among different indicators on the evaluation results；and it is suitable to the situation that there is some interactive relation among different indicators. But this is only the analysis from the perspective of operation and coordination. To make it to be better suitable to the reality，in the future，we should involve other influencing factors，such as policy，technology， and social and cultural factors，into consideration.

Key words：crowdsourcing supply chain；capability maturity model（CMM）；crowdsourcing R&D；crowdsourcing manu⁃ facturing；crowdsourcing marketing；crowdsourcing logistics