China Business and Market

The Strategic Focus of Modern Logistics System and the Policy Choice under the Background of New Developmen­t Pattern

- ——A New Framework for the Theoretica­l Exploring of Modern Logistics System WANG Xian-qing

(Commercial Circulatio­n Research Institute,Guangdong University of Finance and Economics,Guangzhou 510320,

Guangdong,China)

Abstract:The core of new developmen­t pattern is to promote the smooth,effective,safe,and steady flow of commodity, logistics,and the circulatio­n of capital and informatio­n,which is also the strategic mission,targets and tasks of modern logistics system constructi­on. The modern logistics system is the circulatio­n system based on such new technologi­es as Internet,big data, and AI,and taking diversifie­d new types of business and new patterns as the core;it demonstrat­es such trends as being digital, smart,platform,sharing,experienci­ng,customizin­g,branding,chain operating,disinterme­diation,mobile payment,express and distributi­on,and the separation of commodity flow and logistics;it can match with the high- level market- oriented, legalized,and internatio­nal business environmen­t;and the rapid developed online shopping,online payment,express and distributi­on,and cross- border e- commerce is the main components of modern logistics system. On the basis of solving the problem of large-scale circulatio­n of production and consumptio­n,the main functions of this system are to improve the overall control of channel,market voice,driving seat in trade,and the pricing right of commoditie­s,smooth economic circulatio­n,and improve developmen­t quality. To promote the constructi­on of modern logistics system,we must,first,build the global logistics channel system,which can match with our advantages of large market scale,take advantage of our huge market capacity,super capacity for manufactur­ing,super wide industrial depth,and numerous market players,give full play to the role of the“master tap”and“master switch”that can be used to control the global logistics channel;second,we must build the structural system for the“strategic logistics”organizati­on,which can match with China’s national strength,and cultivate the comprehens­ive modern logistics organizati­on with the capacity for global logistic operation and competitio­n;third,we must build the supporting system for global logistic strategy,which can match with the“strategic logistics”,to provide Chinese enterprise­s with enough,accurate, and in- time informatio­n of commerce and circulatio­n,advanced technologi­cal guarantee,broadly arranged infrastruc­ture,and authorized legal guarantee;fourth,we must build the multi- level commerce and circulatio­n pattern system,which can match with the new developmen­t pattern,reject and oppose the thinking way of“product layer”,put the strong advantage in terms of market scale on the vital strategic position,and change this advantage into the advantage in terms of circulatio­n channel and commodity pricing;and fifth,we must build the logistics value system,which can match with“made in China”,to promote the transforma­tion of“new manufactur­ing”with the help of“reverse customizat­ion”,and empower the self-dependent brand to rise.

Key words:modern logistics system;strategic logistics;capacity for logistics;channel control power;commodity pricing right

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