E-business Platform Big Data Analysis Value Chain Strategy from the Perspective of Knowledge Dynamic Capability

Abstract：The dissemination of e-commerce big data information technology increases the visibility of service innovation. To adapt to the competition environment of multidimensional element interaction platform，based on the abundant data resource of e- commerce platform，we could improve the dynamics，flexibility，and responsiveness of strategic planning by using big data analysis，cultivate a pattern that can rapidly integrate and organize resources，realize the sustainability of business value transmission，and meet the requirement of competitive confrontation and interaction，and timeline dynamic evolution. Because of this，we could，based on big data analysis，knowledge management，dynamic capability，business process theory，and directive online investigation data，formulate the big data analysis value chain strategy（BDAVCS）to analyze the relationship between big data analysis，dynamic capability and process innovation，and the core competitiveness and strategic performance. It is found that：big data analysis can realize the effective internal and external knowledge management，help the enterprises to cultivate their dynamic capability，foster the core competitiveness，and improve strategic performance；big data analysis can improve the flexibility of enterprise organizations，and can be used as the strategic investment for the enterprises to survive and develop in competition；both the external and internal knowledge management could independently operate to generate knowledge dynamic capability (KDC)，while we should pay more attention to the external knowledge management because of its more significant effectiveness；knowledge sharing is the potential barrier for process innovation，and knowledge sharing with business partners should be carried out through a suitable way；and dynamic capability can not only have direct impact on process innovation and core competitiveness，but also play the role in mediating the impact of knowledge asset on competitiveness. Generally speaking， big data analysis can improve core competitiveness byhaving influence on dynamic capability and process innovation；dynamic capability plays the mediatory role between knowledge management and process innovation，and core competitiveness (strategic performance)；and e-business platforms should objectively understand the potential value of big data analysis，involve it into IT technology，form the strategic coordination，and finally improve the marginal performance of knowledge innovation.

Key words：BDAVCS；KDC；knowledge management；process innovation；core competitiveness