Research on the Interaction between Internet Unicorn Enterprise Ecology Circle and Digital Economy Environment

QI Da-wei1，SONG Li-feng2 and WEI Wei2 （1.Business School，Beijing Language and Culture University，Beijing 100083，China；2.School of Bussiness，Beijing Wuzi University，Beijing 101149，China）

Abstract：It becomes a critial strategic choice for modern companies to build a commercial ecosystem gradually. In the context of digital economy，platform- based Internet unicorns that have emerged in recent years present an Internet ecosphere model different from the traditional business ecosystem. With the help of ecological circle construction cases of Didi and Meituan，the authors summarize the motivation and logic of the construction of the unicorns in the digital economic environment from five stages：data generation，data acquisition，data analysis，data application and data assistance.Further，the authors study the interaction and results of the Internet ecosystem of the unicorn enterprises and the digital economic environment from the dynamic perspective.On this basis，they complementthe evaluation system of business ecosystem. It is found that：first，comparing to traditional ecosystem，the ecosystem of Internet unicorns tends to depend more on the establishment of new enterprises but not on other enterprises，and they emphasis the independence；second，the reasons for why most of the Internet unicorns choose the “abnormal”cross- boundary strategy as the strategic direction in constructing their ecosystem are the different data environment pressures，such as data coverage pressure brought by market confidence，basic data pressure brought by downstream market protective screen，etc.；and third，the ecosystem of Internet unicorns has broad environmental impact，and we should evaluate the interactive impact between the ecosystem and digital environment from such four aspects as user stickiness and ecosystem data precipitation，user data rights and data value density，user consumption habits and data value depth，platform data innovation and data application diversification. In the new era，enterprises’ecosystem is increasingly becoming data network ecosystem depending on data；data-oriented enterprises，especially large Unicorns，should give full paly to the advantage in terms of data in establishing their ecosystem；they should establish the data exchange system with enterprises in and outside the ecosystem， maximize the usage of data methods and effect to improve their eco-competitiveness，and find out their own eco-position.

Key words：digital economy；unicorn enterprise；internet ecosystem；data application；cross-boundary