Research on the Influencing Factors of Cooperation Efficiency for Port-hinterland Supply Chain

——Based on the Empirical Analysis of the New Western Land-Sea Corridor WANG Jing-min1，2 ，CUI Li-gang1 and SUI Bo-wen2

（1.School of Economics and Management，Chongqing Jiaotong University，Chongqing 400074，China；2.School of Economics

and Management，Beibu Gulf University，Qinzhou 535011，Guangxi，China）

Abstract：Scientific and effective cooperation among member enterprises is the foundation of the engine for the sustainable and high-quality development of the port-hinterland supply chain，as well as the source of vitality for the organic link of the Belt and Road，especially the construction of the New Western Land-Sea Corridor. Based on the existing literature ，field survey，and Cooperative System Theory，the authors design the conceptual model，research hypotheses，and variable measurement of the factors which affect the cooperation efficiency of port- hinterland supply chain ，and use structural equation model to verify the influence path and mechanism of these factors on the port- hinterland supply chain cooperation efficiency. It is found that ： cooperation willingness，expected returns，business process，organization structure and learning capabilities has different degrees of direct positive impact on the cooperation efficiency of port- hinterland supply chain ，among which organization structure has the greatest impact，followed by cooperation willingness，business process，learning capabilities，and expected return； cooperation willingness plays a partial mediating role between expected returns and cooperation efficiency ，business process plays a partial mediating role between organization structure and cooperation efficiency ，and the mediating role of the former one is slightly larger than that of the latter one. We should，first，effectively guide and strengthen the cooperation willingness of porthinterland supply chain member businesses by enhancing the interdependence ，consolidating the alliance consensus，and promoting the fair cooperation among member businesses ；second，we should set reasonably expected returns，balance and increase economic returns，brand effect，and policy returns；third，we should continue to optimize organization structure，and develop the cooperation organizations to be organic，competitive，flexible，and open ones；fourth，we should improve the response speed of member businesses，asset utilization and the circulation rate of commodity (goods) among member businesses ， and focus on port- hinterland supply chain business process improvement and reengineering ；and fifth，we should improve the comprehensive learning capabilities in terms of knowledge seeking ，internalized absorbing，and innovative creation，and drive the high-quality development of the supply chain as whole with the help of innovation in management and technology.

Key words：port-hinterland supply chains；cooperation efficiency；influencing factors；structural equation model；the New

Western Land-Sea Corridor

doi：10.14089/j.cnki.cn11-3664/f.2021.12.004

.新型农业经营主体电商参与机制、困境及对策[J].中国流通经济，2021（12）：40-49.引用格式：张哲晰，高鸣，穆月英