The Double-Edged Sword Effect of Organizational Resilience on Product Cost Advantage of Manufacturing Enterprises
LIANG Lin1，2 and LI Yan1
（1.School of Economics & Management，Hebei University of Technology，Tianjin 300401，China；2.The Institute for Jingjinji
Area Development Studies，Hebei University of Technology，Tianjin 300401，China）
Abstract：As an important ability for manufacturing enterprises to cope with external shocks and achieve sustainable development，organizational resilience not only promotes the product cost advantage of enterprises ，but also brings potential negative effects. Based on conservation of resource theory ，using the data of Chinese A- share manufacturing listed companies from 2010 to 2020，the authors empirically analyze the double-edged sword effect of organizational resilience on the product cost advantage of manufacturing enterprises，as well as the moderating effects of environmental uncertainty and the application of digital technology. The results show that organizational resilience has a double-edged sword effect on the product cost advantage of manufacturing enterprises，and there is a typical inverted U- shaped relation between them. After replacing the core variables changing the sample interval，changing the clustering level，replacing the fixed effects，and adopting instrumental variables for endogeneity analysis，the results are still consistent. Environmental uncertainty and digital technology application level have a negative moderating effect on the relationship between organizational resilience and product cost advantage of manufacturing enterprises. Heterogeneity analysis shows that double- edged sword effect of organizational resilience on the product cost advantage of manufacturing firms has enterprise property rights heterogeneity ，enterprise size heterogeneity and geographic location heterogeneity；and that is，the double-edged sword effect on the product cost advantage of manufacturing enterprises is more significant for state- owned enterprises，large enterprises and eastern regions. Therefore，to enhance the product cost advantage of manufacturing enterprises，manufacturing enterprises should realize that organizational resilience is a double-edged sword，and they should give full play to its positive effects and avoid potential negative effects ；and it is also important to correctly view the environmental uncertainty and improve the level of digital technology application.
Key words：organizational resilience；product cost advantage；double-edged sword effect；environmental uncertainty；digi⁃ tal technology application