Chi­nese medicine pop­u­lar along BRI routes

China Daily (Canada) - - BUSINESS - By CHEN JIA in Kryn­ica, Poland

Chi­nese of­fi­cials and busi­nesses are seek­ing op­por­tu­ni­ties to ex­port tra­di­tional Chi­nese medicine to Cen­tral and Eastern Eu­ro­pean (or CEE) coun­tries, against the back­drop of the coun­try’s Belt and Road Ini­tia­tive.

Xu Lei, a coun­selor at TCM com­pany Ji­mon Group in An­guo, a county-level city in He­bei prov­ince fa­mous for its herbs since the Ming Dy­nasty (1368-1644), talked with busi­ness groups at a re­gional fo­rum dur­ing his first visit to Poland.

“Many of them are quite in­ter­ested in TCM and are will­ing to do busi­ness with my com­pany,” Xu said.

They dis­cussed in­stalling TCM sales agents in Poland and build­ing lo­cal TCM schools and herb plan­ta­tions, he said.

“My com­pany has es­tab­lished sub­sidiaries in the Czech Repub­lic cov­er­ing TCM pro­duc­tion and sales. The co­op­er­a­tion model could be copied here in neigh­bor­ing Poland as well as other CEE coun­tries.”

With a his­tory of more than 2,000 years, TCM is seen by many Chi­nese as a na­tional trea­sure for its unique the­o­ries and prac­tices, such as herbal medicine, acupunc­ture, mas­sage and di­etet­ics.

To­masz Sze­lagowski, a re­porter with NOBOX TV in Poland, said that an in­creas­ing num­ber of Euro­peans are be­com­ing in­ter­ested in TCM.

“I am help­ing busi­ness groups and so­cial com­mu­ni­ties to find co­op­er­a­tion op­por­tu­ni­ties with Chi­nese TCM pro­duc­ers and medicine schools to in­tro­duce the spe­cial treat­ment, as a part of Chi­nese cul­ture, into our coun­try.”

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