In­ter­net, smart­phones help on­line lit­er­a­ture mar­ket

China Daily (Canada) - - NEWS CAPSULE -

The Chi­nese on­line lit­er­a­ture mar­ket has risen rapidly in re­cent years thanks to wider in­ter­net ac­cess and the mass avail­abil­ity of smart­phones.

From just 203 mil­lion in 2011, the num­ber of dig­i­tal read­ers in the coun­try rose to nearly 380 mil­lion last year, ac­cord­ing to iRe­search Con­sult­ing Group.

The Shang­hai- head­quar­tered mar­ket re­search com­pany said in 2011 the dig­i­tal lit­er­a­ture in­dus­try reaped $393 mil­lion from paid sub­scrip­tions, ad­ver­tise­ments and adap­ta­tion fees. Six years later rev­enue had risen to $2.19 bil­lion.

On­line nov­els have be­come so pop­u­lar that pub­lish­ers pro­duce, or co-pro­duce, the sto­ries in other forms. The China Writ­ers As­so­ci­a­tion said that last year alone, some 2,000 movies, 1,232 TV dra­mas and 712 an­i­mated se­ries were pro­duced based on on­line nov­els.

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