Internet, smartphones help online literature market
The Chinese online literature market has risen rapidly in recent years thanks to wider internet access and the mass availability of smartphones.
From just 203 million in 2011, the number of digital readers in the country rose to nearly 380 million last year, according to iResearch Consulting Group.
The Shanghai- headquartered market research company said in 2011 the digital literature industry reaped $393 million from paid subscriptions, advertisements and adaptation fees. Six years later revenue had risen to $2.19 billion.
Online novels have become so popular that publishers produce, or co-produce, the stories in other forms. The China Writers Association said that last year alone, some 2,000 movies, 1,232 TV dramas and 712 animated series were produced based on online novels.