New cof­fee shop adds royal fla­vors to Palace Mu­seum

China Daily (Canada) - - FRONT PAGE - By DU JUAN du­[email protected]­nadaily.com.cn

The Palace Mu­seum opened a cof­fee shop for the mod­ern-day guests of Chi­nese em­per­ors over the week­end — the Corner Tower Cafe — and it quickly be­came a hot spot for visitors, bring­ing tra­di­tional cul­tural her­itage closer to the younger gen­er­a­tion.

Zhang Lu, a col­lege stu­dent who or­dered cof­fee, said she likes the lo­ca­tion near the mu­seum’s en­trance. “The shop is at the corner of the For­bid­den City. Hav­ing cof­fee in such a quiet and an­cient place makes me think of old sto­ries about what hap­pened here.”

Zhang Fan, a busi­ness con­sul­tant in Bei­jing, said, “Un­like hav­ing cof­fee in of­fice build­ings, it got me closer to cul­ture and his­tory.”

The decor of the cafe will be al­tered from time to time based on the themes of the ex­hi­bi­tions in the Palace Mu­seum, said Zhang Yadong, who runs the shop.

In ad­di­tion to drinks and food, the Corner Tower Cafe of­fers cul­tural and creative items such as stamps, fans and ta­ble mats, all of which have de­signs re­lated to the mu­seum.

Shan Jix­i­ang, head of the mu­seum, said the cul­tural and creative prod­ucts will have di­verse for­mats to meet pub­lic de­mand.

As of the end of last year, the mu­seum had de­vel­oped 10,500 cul­tural and creative prod­ucts, gen­er­at­ing an­nual rev­enue of 1 bil­lion yuan ($146 mil­lion).

Wang An­liu, a re­searcher at Ren­min Univer­sity of China’s Na­tional Academy of De­vel­op­ment and Strat­egy in Bei­jing, said the mu­seum has the top cul­tural re­sources in China and has de­vel­oped valu­able cul­tural and creative prod­ucts in re­cent years.

Yang Hong­shan, a pro­fes­sor of pub­lic man­age­ment at the univer­sity, said it was cru­cial to build and design the cafe to fit the style of the Palace Mu­seum, which com­prises some of China’s ar­chi­tec­tural trea­sures.

The cafe serves more than 30 kinds of cof­fee, tea and other drinks — priced be­tween 22 and 45 yuan — for 40 guests at a time.

The drinks are given names re­lated to em­per­ors, such as “Kangxi’s Fa­vorite Hot Choco­late”. Em­peror Kangxi was the fourth monarch of the Qing Dy­nasty (1644-1911).

Visitors don’t have to buy tick­ets for the mu­seum to en­ter the cafe. Of­fi­cials said a restau­rant, also called Corner Tower, will open soon near the mu­seum en­trance.

NG YONGBIN / CHINA DAILY

Newspapers in English

Newspapers from China

© PressReader. All rights reserved.