Surge seen in early English learn­ing

China Daily (Canada) - - NEWS CAPSULE -

Early English learn­ing is gain­ing trac­tion in China, driven by an in­crease of par­ents born af­ter 1980s and 1990s, said an in­dus­try re­port.

Ac­cord­ing to a re­port by on­line news por­tal jiemian.com and on­line ed­u­ca­tion startup Jiliguala, 76 per­cent of par­ents sur­veyed have chil­dren learn­ing English by the age of five.

Par­ents are will­ing to pay an av­er­age of $396 per year for their chil­dren to learn English at an early age. Among them, 27 per­cent were will­ing to pay as much as $730.

More par­ents are choos­ing on­line and home tu­tor­ing, es­pe­cially the sec­ond-child fam­i­lies. On­line English learn­ing prod­ucts can spare more time and en­ergy for those fam­i­lies, said the re­port.

Lat­est data from Jiliguala, the on­line English learn­ing plat­form, showed that by Oc­to­ber this year, its reg­is­tered users have ex­ceeded 20 mil­lion with paid users hit­ting 1.5 mil­lion.

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