Surge seen in early English learning
Early English learning is gaining traction in China, driven by an increase of parents born after 1980s and 1990s, said an industry report.
According to a report by online news portal jiemian.com and online education startup Jiliguala, 76 percent of parents surveyed have children learning English by the age of five.
Parents are willing to pay an average of $396 per year for their children to learn English at an early age. Among them, 27 percent were willing to pay as much as $730.
More parents are choosing online and home tutoring, especially the second-child families. Online English learning products can spare more time and energy for those families, said the report.
Latest data from Jiliguala, the online English learning platform, showed that by October this year, its registered users have exceeded 20 million with paid users hitting 1.5 million.