Households see rising expenditures in Q3
China’s Consumer Trend Index reached 112 points in the third quarter this year, indicating optimistic trends in terms of local job prospects, personal finance and willingness to spend, according to a study.
The index in rural areas climbed from 114 points in the second quarter to 115 points in the third, highlighting consumption growth. Willingness to spend became the leading factor of growth, according to data provider Nielsen.
Since 2015, China’s Consumer Trend Index has surpassed the global average. Households with rising expenditures accounted for 45 percent among all in the third quarter of 2018, compared with 39 percent last year.