Pros­per­ous re­gion looks to Belt, Road in­vest­ment

China Daily European Weekly - - Advertorial - By HAO NAN

At a mod­ern­ized feed pro­duc­tion work­shop of Liaon­ing Well­hope AgriTech Joint Stock Co Ltd, an orange me­chan­i­cal arm moves bags of an­i­mal feed down from the pro­duc­tion line, which are pre­pared for ex­port to mar­kets in­volved in the Belt and Road Ini­tia­tive.

Af­ter set­ting up feed pro­duc­tion and food pro­cess­ing plants in sev­eral coun­tries in­clud­ing Nepal, In­dia, the Philip­pines and In­done­sia, Shenyang-based Well­hope plans to fur­ther in­crease its over­seas in­vest­ments and en­hance its earn­ings in BRI mar­kets.

“Pop­u­la­tions in BRI economies ac­count for more than 40 per­cent of the world’s to­tal; thus, they have pro­vided a huge mar­ket for us to de­velop and ex­pand our trade in live­stock prod­ucts,” said Jin Wei­dong, chair­man of Well­hope.

In ad­di­tion to feed, the com­pany also en­gages in the chicken pro­cess­ing busi­ness abroad. In De­cem­ber last year, it brought first batch of cooked chicken prod­ucts to Ja­panese cus­tomers.

“Well­hope’s over­seas busi­ness was well de­vel­oped in 2017, with sales revenue of the com­pany and its partners jump­ing about 70 per­cent year-on-year to 200 mil­lion yuan ($28.75 mil­lion),” said Wang Zheny­ong, vice-pres­i­dent of the com­pany.

Like Well­hope, many other com­pa­nies in North­east China’s Liaon­ing prov­ince have also been de­ploy­ing more re­sources and man­power to de­velop busi­ness in coun­tries and re­gions re­lated to the BRI.

Liaon­ing en­joys unique ge­o­graph­i­cal ad­van­tages, as it is not only a coastal prov­ince, but is also in close prox­im­ity to Ja­pan, Rus­sia, the Repub­lic of Korea and the Demo­cratic Peo­ple’s Repub­lic of Korea. The prov­ince has built mul­ti­ple in­ter­na­tional busi­ness chan­nels that have sig­nif­i­cantly im­proved the con­ve­nience of cus­toms clear­ance and fa­cil­i­tated lo­cal ex­port-ori­ented com­pa­nies.

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