THERE’S AN APP FOR THAT
Millions using online platforms to support athletic lifestyles
“Users may not have that much time to go online and find solutions, or they can’t find exactly what they need. But the offline courses can help locate weaknesses or provide future goals, which coaches can guide people to attain,” he says.
Fitness brand Space Cycle was launched in 2015 by Matthew Allison, the former president of EMI Music in Asia. It now has six clubs in Beijing, Shanghai and Taipei, Taiwan, offering cycling, yoga, barre and dance classes with inspiring background music.
Liu, a Space Cycle member, says she sometimes uses its app for more than just registering for classes.
“You can search for music and buy fitness gear with just one app. You can also post and browse photos of people working out and chat with others to get motivation,” she says. “I think the fitness apps are trying to mix working out and socializing.”
Keep’s Li says it is important to socialize, as people need encouragement from others to advance, and users can get together and form a community by attending offline classes or other activities at Keepland.
“It’s hard to persist by yourself,” he says. “But if you have a partner or team members, the interactions and encouragement can support you in finally achieving your goal.”
Li says another reason to socialize is to help users improve their athletic performance, as they can communicate with coaches and share experiences with classmates after sessions — especially when more people want to work out — and choose a suitable training plan.
Keepland has installed a screen that can interact with users by showing the latest content, technology and activities.
“It is also convenient for us to organize better offline activities, classes and discussions, and a variety of communication activities are even organized by users themselves. This is how we can provide more for the users,” Li says.