China Daily European Weekly - - Business -

Mil­lions us­ing on­line plat­forms to sup­port ath­letic life­styles

“Users may not have that much time to go on­line and find so­lu­tions, or they can’t find ex­actly what they need. But the off­line cour­ses can help lo­cate weak­nesses or pro­vide fu­ture goals, which coaches can guide peo­ple to at­tain,” he says.

Fit­ness brand Space Cy­cle was launched in 2015 by Matthew Al­li­son, the for­mer pres­i­dent of EMI Mu­sic in Asia. It now has six clubs in Bei­jing, Shang­hai and Taipei, Tai­wan, of­fer­ing cy­cling, yoga, barre and dance classes with in­spir­ing back­ground mu­sic.

Liu, a Space Cy­cle mem­ber, says she some­times uses its app for more than just reg­is­ter­ing for classes.

“You can search for mu­sic and buy fit­ness gear with just one app. You can also post and browse pho­tos of peo­ple work­ing out and chat with oth­ers to get mo­ti­va­tion,” she says. “I think the fit­ness apps are try­ing to mix work­ing out and so­cial­iz­ing.”

Keep’s Li says it is im­por­tant to so­cial­ize, as peo­ple need en­cour­age­ment from oth­ers to ad­vance, and users can get to­gether and form a com­mu­nity by at­tend­ing off­line classes or other ac­tiv­i­ties at Keep­land.

“It’s hard to per­sist by your­self,” he says. “But if you have a part­ner or team mem­bers, the in­ter­ac­tions and en­cour­age­ment can sup­port you in fi­nally achiev­ing your goal.”

Li says an­other rea­son to so­cial­ize is to help users im­prove their ath­letic per­for­mance, as they can com­mu­ni­cate with coaches and share ex­pe­ri­ences with class­mates af­ter ses­sions — es­pe­cially when more peo­ple want to work out — and choose a suit­able train­ing plan.

Keep­land has in­stalled a screen that can in­ter­act with users by show­ing the lat­est con­tent, tech­nol­ogy and ac­tiv­i­ties.

“It is also con­ve­nient for us to or­ga­nize bet­ter off­line ac­tiv­i­ties, classes and dis­cus­sions, and a va­ri­ety of com­mu­ni­ca­tion ac­tiv­i­ties are even or­ga­nized by users them­selves. This is how we can pro­vide more for the users,” Li says.

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