Dutch firm bullish about growth potential of mainland market

Dutch global dairy giant Royal FrieslandCampina is bullish on the growth potential of the market in China and plans to expand its investments and develop more Chinese-catered dairy products.

Last year, its China unit reported its performance independently for the first time in the company’s earnings report. In 2016, Royal FrieslandCampina saw its sales revenues in China reach 5 billion yuan ($726 million), jumping 30 percent year-on-year, and it expects a similar growth rate this year.

“The China market is huge and it changes rapidly,” said Rahul Colaco, China president of Royal FrieslandCampina.

“Chinese consumers have an increasing higher requirement on values and a stronger desire of healthy products.”

The China market is huge and it changes rapidly.” Rahul Colaco, China president of Royal FrieslandCampina

Colaco said the group would continue to expand its product categories in China.

“T h i s y e a r, o u r Fr i c o butter will officially land in China and the Chocomel chocolate milk that is popular i n the Ne therlands will enter the China marke t through cross-border e-commerce sites,” he said.

“We are also planning to introduce adult milk powder products to China through cross-border e-commerce sites.”

Last year, the output value of China’s food industry reached 11.1 trillion yuan, an increase of 8.9 percent yearon-year.

Meng Suhe, president of