This Day, That Year
Item from Sept 29, 1982, in China Daily: Shanghai children watch animated cartoons on a miniature plastic film projector made by the Xianfeng Film Machinery Factory in the city.
The country’s film industry has changed dramatically, which has led to great changes in the moviegoing experience. New technology like 3-D screens and Imax makes audiences part of the movie. The latest way of storytelling in cinema is the virtual reality film.
China became the world’s second-largest movie market in 2012. There were more than 45,000 movie screens by the end of June, making it the country with the most cinemas. The number was fewer than 1,300 in 2002.
China grossed a total of 45.7 billion yuan ($6.6 billion), a 3.73 percent bump year-on-year, even in the comparatively lackluster year of 2016. From 2011 to 2015, the yearly growth rate averaged about 30 percent.
To take advantage of the fast-growing market, filmmakers from abroad are seeking to strengthen their foothold.
To date, counting Denmark’s film coproduction agreement signed with China in May, 16 countries have inked such deals.
Facing fierce competition, homegrown filmmakers are catching up. Last year, the Chinese animation film Big Fish and Begonia took 560 million yuan ($84 million), and in 2015, the animation Monkey King: Hero is Back took 950 million yuan.
The central government backs the domestic film industry as part of broader efforts to promote China’s culture across the world.