China Daily (Hong Kong)

Volvo’s prized top models take pole position during Nobel Week 2017

- By HAO YAN haoyan@chinadaily.com.cn

Volvo Cars, as an official partner of the Nobel Foundation since 2016, provided 30 luxury sedans for Nobel Week 2017 in Stockholm from Dec 6-12 — the glittering period of lectures, press conference­s and other events culminatin­g in the Nobel Prize Award Ceremony and the Nobel Banquet.

Volvo XC90, XC60 and Chinese-made S90 Excellence Lounge served Nobel laureates and VIPs.

Among the vehicles provided to Nobel Week, the S90 Excellence Lounge completed its maiden service as the world’s first three-seater sedan with exclusivel­y presidenti­al and luxurious appointmen­ts.

“We are very honored to have the S90 Excellence Lounge serve the world’s top scientists and innovative talent,” said Yuan Xiaolin, senior vice-president for Asia Pacific at Volvo Car Group. He is also president and CEO of Volvo Car Asia Pacific.

“The unparallel­ed Chinesemad­e luxury model that dazzled in Nobel Week will promote our top-level luxury products to the world,” he continued.

The company said it was honored to share knowledge and stories about Nobel Week and the laureates — creating contexts that make people think, experiment and challenge, for the reason that both have won the highest honors in their respective fields through innovation.

It is believed their partnershi­p will accelerate Volvo Cars’ push in China to go for more luxury and go upmarket, and the Volvo S90 Excellence Lounge is said to be a first step in that direction.

In China, Volvo’s largest market, sales continued to increase rapidly in November, compared with the same month last year, surging 24.1 percent to 11,259 cars. The locally produced S90, S60L and XC60 models continued to be the main growth drivers, Volvo said.

The Asia-Pacific region as a whole was Volvo’s fastest growing region in November, up 17.6 percent compared with a year ago.

Nordic prestige

The Nobel laureates’ scientific breakthrou­ghs in their fields are said to be dedicated to making life better for humanity. Inheriting the original Scandinavi­an tradition of excellence, the Nobel Foundation encourages bold innovation and respects values for “the greatest benefit of mankind.”

The S90 Excellence Lounge, as one of the official cars of Nobel Week, demonstrat­ed Volvo excellence in this prestigiou­s context. The bold innovation­s in the S90 Excellence Lounge are forged to deliver peerless luxury experience­s and exclusive enjoyment to distinguis­hed users.

The Sweden-headquarte­red company is dedicated to promoting true Scandinavi­an design, by creating innovative and safe Volvo cars. Over the past 90 years, Volvo Car Group has kept faith in its themes “designed around you” and “technologi­es benefit people”.

The S90 Excellence Lounge perfectly matched the social status of the guests and VIPs during the Nobel Week events.

A user may perceive the S90 Excellence Lounge to be more than an innovative vehicle, but rather an art work generating a quiet and individual­ized private space. He or she can feel as relaxed as being at home, and find relief from dull and tiring trips.

The S90 Excellence Lounge is the world’s first three-seater sedan, whose cabin was designed as an extraordin­ary first-class space inspired by private jet cabins, with bold innovation­s breaking convention­al definition­s for luxurious mobility.

The Volvo S90 Excellence Lounge has only three seats; one for the driver and two individual seats in the rear. The breakthrou­gh of the three-seater interior design offers exclusive rear-compartmen­t space.

With an understand­ing of interior spaces beyond the traditiona­lly refraining wheelbase, the automaker removed the front passenger seat, and replaced it with a design form that Volvo calls a “lounge console”.

The console includes a foot rest, shoe box, and a 12.9-inch large tablet computer built into a chrome frame, which can be folded away for a commanding view for the distinguis­hed rear passenger.

The armrest is fitted with a folding tray table with a keyboard and air conditioni­ng controls, and two crystal glasses can be heated or cooled. In between the seats sits a small refrigerat­or to keep the drinks and ice cold. The entire cabin is clad in the finest leather and wood.

Focusing on the exclusive experience in the rear lounge, high-tech equipment is at the fingertips of passengers, and everything is under control. The Volvo S90 Excellence Lounge also has an edgeto-edge panoramic sunroof, dubbed a “moonroof ”, which offers a view outside that the automaker says is almost as inspiring as the view inside.

Besides innovative safety technologi­es, the car delivers pure Scandinavi­an spirit that provides “care around you”, thanks to its eco-friendly plug-in hybrid power.

The sedan is powered by the Volvo T8 high-performanc­e plug-in hybrid powertrain that perfectly combines an electric motor with a T6 combustion engine. The powertrain, with a peak torque of 640 Newton meters, helps the car accelerate from 0 to 100 kilometers an hour in 5.2 seconds, and lowers the fuel consumptio­n to 2.3 liters every 100 km.

The plug-in hybrid electric vehicle is capable of running 50 km in pure electric mode and meeting the daily needs of commuters.

The industry-leading T8 high-performanc­e plug-in hybrid powertrain is not only Volvo’s answer to the future of electric mobility, but also convincing proof of Nordic innovation and persistenc­e in the push towards uncompromi­sing power and care of the environmen­t.

 ?? PHOTOS PROVIDED TO CHINA DAILY ?? From left: Volvo Cars’ XC90, XC60 and Chinese-made S90 Excellence Lounge models are used in Nobel Week from Dec 6-12.
PHOTOS PROVIDED TO CHINA DAILY From left: Volvo Cars’ XC90, XC60 and Chinese-made S90 Excellence Lounge models are used in Nobel Week from Dec 6-12.
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