Min­istry: Root out cam­pus com­mer­cials

China Daily (Hong Kong) - - CHINA - By LI LEI lilei@chi­nadaily.com.cn

China has urged lo­cal au­thor­i­ties to carry out a “thor­ough in­spec­tion” from kinder­gartens to high schools to root out com­mer­cials and busi­ness ac­tiv­i­ties on cam­puses, ac­cord­ing to a cir­cu­lar re­leased by the Min­istry of Ed­u­ca­tion on Fri­day.

The move fol­lowed pub­lic out­cry last month over com­mer­cials printed on the red scarves worn by third-graders in Danyan­glu Pri­mary School in Heze, Shan­dong prov­ince, which the cir­cu­lar said has led to “se­ri­ous con­se­quences”.

The red scarves bear­ing com­mer­cials of a lo­cal real es­tate project were given to the stu­dents in a road safety pro­mo­tion on the af­ter­noon of Sept 25, and the school had said they did not no­tice an ad­ver­tise­ment was printed on them.

Lyu Yong­mei, the head­mas­ter, re­ceived a se­ri­ous warn­ing from the Party com­mit­tee of the city’s Eco­nomic De­vel­op­ment Zone on Satur­day.

A red scarf is a neck­er­chief worn by the Chi­nese Young Pioneers. It rep­re­sents a cor­ner of the red flag and sym­bol­izes the revo­lu­tion­ary tra­di­tion.

The min­istry has pledged zero tol­er­ance for us­ing the red scarf in trade­marks, com­mer­cials and busi­ness ac­tiv­i­ties, the cir­cu­lar said.

County-level ed­u­ca­tion bu­reaus and above should cen­sor on-cam­pus ac­tiv­i­ties, in­clud­ing the con­tent, plan and or­ga­niz­ers, and un­ap­proved ac­tiv­i­ties are pro­hib­ited from en­ter­ing schools, it said.

For ap­proved ac­tiv­i­ties, au­thor­i­ties should des­ig­nate a mon­i­tor who over­sees the whole process and re­ports any com­mer­cial at­tempts.

The cir­cu­lar stressed that such ac­tiv­i­ties should be non­profit, and shouldn’t dis­rupt teach­ing ac­tiv­i­ties or add a bur­den to teach­ers and stu­dents.

The min­istry also pledged se­vere pun­ish­ment for mis­con­duct.

In Au­gust, Shang­hai Zhen­hai In­dus­trial Limited Co, a com­pany that sells male sex prod­ucts, in­vited Sola Aoi, a Ja­pa­nese singer and for­mer adult movie ac­tress, to a ben­e­fit ac­tiv­ity in Yun­nan prov­ince, to raise money for im­pov­er­ished school­child­ren. The ac­tress wore a red scarf dur­ing the ac­tiv­ity.

The Chi­nese Young Pioneers Na­tional Work­ing Com­mis­sion strongly con­demned the com­pany for us­ing the red scarf for mar­ket­ing pur­poses.

Com­mer­cial use of red scarves has been banned in a code of prac­tice re­leased by the com­mis­sion last year.

Founded in 1949 and led by the CPC, the Chi­nese Young Pioneers is a na­tional or­ga­ni­za­tion for Chi­nese chil­dren aged 6 to 14, most of whom are pri­mary or sec­ondary school stu­dents.

Zhang Jing, a pro­fes­sor at China Women’s Uni­ver­sity, said such in­ci­dents are quite mis­lead­ing for pri­mary and sec­ondary school stu­dents over the proper use of red scarves.

“Ed­u­ca­tors should stick to the non­profit prin­ci­ple when car­ry­ing out ac­tiv­i­ties on cam­pus and make sure they do not vi­o­late ex­ist­ing rules,” she said.

The pro­fes­sor noted that lo­cal au­thor­i­ties should pro­vide schools with enough fund­ing, which helps to pre­vent com­mer­cial­iz­ing such ac­tiv­i­ties. She also sug­gested that the pro­duc­tion of items in­clud­ing na­tional flags, em­blems and red scarves be al­lowed only in des­ig­nated fac­to­ries.

Ed­u­ca­tors should stick to the non­profit prin­ci­ple when car­ry­ing out ac­tiv­i­ties on cam­pus and make sure they do not vi­o­late ex­ist­ing rules.” Zhang Jing, pro­fes­sor at China Women’s Uni­ver­sity

Newspapers in English

Newspapers from China

© PressReader. All rights reserved.