Use of big data helps small firms win orders, lift ex­ports

China Daily (Hong Kong) - - BUSINESS - By HE WEI in Hangzhou [email protected]­

Ex­ports are pick­ing up mo­men­tum, es­pe­cially among small and medium-sized en­ter­prises that are us­ing big data to cre­ate prod­ucts shaped pre­cisely to cus­tomers’ needs, ac­cord­ing to, the na­tion’s largest whole­sale trade site.

The num­ber of new cus­tomers at the por­tal hit nearly 6,000 in De­cem­ber, log­ging the big­gest num­ber of sin­gle-month new en­trants since its found­ing in 1999, said Yu Yong, vice-pres­i­dent of Alibaba Group and co-gen­eral man­ager of

“While tra­di­tional big cor­po­ra­tions are strug­gling with the eco­nomic un­cer­tainty, for­ward­think­ing smaller play­ers are def­i­nitely see­ing and grasp­ing op­por­tu­ni­ties,” Yu said.

The trends ac­cord with up­beat trade read­ings from China and help to dis­pel wor­ries over lin­ger­ing stag­nancy in the global econ­omy.

Ac­cord­ing to com­pany fig­ures, serves 150 mil­lion reg­is­tered users around the world, by giv­ing sup­pli­ers the tools es­sen­tial to reach­ing a global au­di­ence, and help­ing buy­ers tar­get prod­ucts and sup­pli­ers in an ef­fi­cient man­ner.

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