Real-time e-dekkos trigger trips across nation

Chinese online travel agencies have launched livestreaming programs for short-term lodging services and tourist destinations across the nation.

They are promoting “cloud tourism” at domestic scenic spots in anticipation of an end to the COVID-19 pandemic.

Feng Rao, head of tourism research at Mafengwo, an online travel platform, said consumers like livestreaming sessions that provide intuitive and authentic accounts, and allow them to communicate directly with providers of shared accommodation and tourism operators.

Feng said after watching some good-quality livestreaming programs, consumers tend to make their travel decisions. “Short-haul travel has become an integral part of China’s tourism sector, while short-term lodging services are not only vital to short trips, but offer a combination of quality life and leisure entertainment, attracting more and more attention of consumers.”

Of late, platforms such as Mafengwo have also attracted participation of other players vying for the attention of their customers. For instance, museums and galleries such as the Palace Museum in Beijing, the Louvre in Paris and New York’s Metropolitan Museum of Art have staged online exhibitions on Mafengwo and short video platform Kuaishou.

Feng said using livestreaming and other methods, Mafengwo will further deepen cooperation with shortterm lodging service providers nationwide, to help the tourism and hospitality industry rebound from the impact of the pandemic. In the process, consumers are expected to enjoy more choices in the types of accommodations listed online and better travel experiences.