China Daily (Hong Kong)

Return of the glory

Formerly a beacon of luxury and sophistica­tion, an art deco apartment block in Shanghai is now undergoing renovation­s as part of the city’s urban renewal efforts, Zhang Kun reports.

- Contact the writer at zhangkun@chinadaily.com.cn

Located at the junction of Huaihai Middle Road and Changshu Road in the former French Concession, the building widely considered to be one of the earliest luxury icons in Shanghai is currently undergoing a facelift.

Designed by renowned Chinese architect Huang Yuanji, Empire Mansions was an upscale locale that only the affluent could afford to live in when it was first built in 1934.

In the 1980s, the six-story art deco building went through its first major renovation, with new stories added to give it a more imposing presence.

In 1994, it became home to Maison Mode, which was believed to be perhaps the only place in the city that sold luxury products in the 1990s.

For many of the city’s residents, the building was a beacon of inspiratio­n for a better life.

“Empire Mansions used to represent my ultimate dream life when I was a teenager,” recalls Shanghai resident Zhang Hong.

“I would stare at the beautiful women in high heels and trendy dresses walking past its dark iron gates. I couldn’t help but think that they worked in big internatio­nal companies and made a lot of money, because you needed to be quite welloff to afford those incredibly expensive clothing from Maison Mode.

“Back in those days, I would hesitate to spend even 100 yuan ($16) on a shirt. In Maison Mode, the clothes could cost 1,000 yuan. I did not even dare to step inside the store.”

The apartment block lost much of its glamorous sheen when Maison Mode vacated the premises in 2007. Taking its place was a branch of the Industrial and Commercial Bank of China, which was recently shuttered. The only standout business on the ground floor is currently Qiao Cafe, a new eatery that offers Chinese-Western breakfast sets. Most of the shop spaces are still awaiting new tenants.

Now, as part of a larger project by the Xuhui district authoritie­s, restoring the historical charm of a 7.6-square-kilometer area around the Hengshan Road-Fuxing Road region, Empire Mansions is set to be restored to its former glory. Renovation­s to the apartment building are expected to be completed by June.

“The primary goal is to restore the original appearance of the architectu­re, remove potential hazards and optimize the overall environmen­t,” says Chen Zhongwei, general manager of Shanghai Constructi­on Decoration (Group) Design Co Ltd, one of the companies involved in the project.

According to Chen, the exteriorre­novation work involves adding new shelves on the facade for air conditioni­ng units, changing more than 4,000 window panes and introducin­g new triangular shelves at the back of the building to allow residents to hang their clothes. On the inside, new ceramic tiles for bathrooms and new kitchen platforms were created.

He adds that Xufang Constructi­on

Industries Co Ltd, which is carrying out the work, is referring to the very first blueprint of the building to restore the structure of the shop fronts to the original, which features dark golden outlines and a textured concrete surface.

Most of refurbishm­ent work lies in the less-overt details. For instance, craftspeop­le have painstakin­gly restored the marble floors and copper fittings on the walls, as well as uncovered the charming wall lamps in the lobby that were concealed behind the columns in past renovation­s.

Chen, who has also worked on the restoratio­n of landmark buildings, such as the Normandie Apartments and Blackstone Apartments, says that residents’ feedback has also been taken into considerat­ion.

Working together with the residents is a common aspect of such projects, he adds, noting that many homeowners and tenants are eager to do their part to help.

“There have been many occasions when people come up to me and ask what they can do to help preserve

the architectu­re,” he says.

“For this project, we had to remove the canopies that many households had installed outside their windows, but we also understood that the residents wanted some shelter from the setting sun in the late afternoon. As such, we had wooden shutters installed instead.”

Empire Mansions is just one of the many buildings that are benefiting from the city’s focus on implementi­ng urban renewal while retaining the legacies behind historical architectu­re.

Pang Yuan, the honorary deputy chairman of China Estate Management Associatio­n, points out that the success of the Xintiandi project, which started 20 years ago, was what convinced the authoritie­s of the efficacy of such an approach.

One of the most recent examples is the new Tsutaya Bookstore that opened in December within the restored Columbia Circle, which was a popular country club for Americans in the 1920s.

“The best protection for a historical building is to make good use of it,” says Zhang Hai, CEO of the Shanghai Region headquarte­rs of China Vanke, the developer of the Columbia Circle restoratio­n project, during the launch of the Tsutaya bookstore.

“I hope to carry on the cultural heritage of the area and create a vibrant community and creative hub shared by residents and young career makers.”

Over the past decades, Shanghai has enjoyed similar success with the renovation of its antiquated industrial facilities. For example, the former hangars, oil tanks and shipyards in Xuhui district now stand as museums in a thriving arts zone in the West Bund area.

Last July, Shanghai’s efforts to preserve the tales behind its storied buildings were given a further boost with the establishm­ent of an urban renewal center at Shanghai Land Group Co Ltd. During his visit to the center, Party secretary of the municipali­ty, Li Qiang, spoke of the significan­ce of such projects.

“The reformatio­n of old areas and organic renewal of the urban landscapin­g are important projects that benefit people’s quality of life and have to win full support from the people,” he says.

Li adds that authoritie­s will be implementi­ng new working mechanisms and exploring new possibilit­ies of urban landscapin­g renewal where State-owned enterprise­s can participat­e and play an active role. He also revealed that future renewal efforts will focus on such areas as Huangpu, Hongkou and Yangpu districts.

Last month, Gao Yun, the Party secretary of Huangpu, says that local authoritie­s will be placing great emphasis on the renewal and restoratio­n of its historical establishm­ents. The district is home to more than 80 areas that are designated as historical communitie­s under district protection.

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 ?? PHOTOS BY GUO XINYANG / FOR CHINA DAILY ?? Top: Empire Mansions, which is widely considered one of the earliest luxury icons in Shanghai, is undergoing a facelift. Above: Chen Zhongwei (right), general manager of Shanghai Constructi­on Decoration Design Co Ltd, works on the project.
PHOTOS BY GUO XINYANG / FOR CHINA DAILY Top: Empire Mansions, which is widely considered one of the earliest luxury icons in Shanghai, is undergoing a facelift. Above: Chen Zhongwei (right), general manager of Shanghai Constructi­on Decoration Design Co Ltd, works on the project.

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