worth of Chinese goods exported to more than 200 countries and regions in 2017 through e-commerce platforms
This story is also about virtual Silk Road, a digital highway that enabled China-based cross-border e-commerce platforms in multiple languages to export Chinese goods worth 903.5 billion yuan ($140 billion) in 2017 to more than 200 countries and regions, serving more than 100 million consumers.
It is about ambitious business targets: A single e-commerce platform expects to serve 1 billion overseas consumers and 1 billion domestic buyers by 2025.
Welcome to the amazing, efficient, logistically-wondrous world of Chinese crossborder e-commerce.
In this world, local brands may not boast glamour, but command reach and sales that could stoke both envy and awe in marketing giants.
Ecovacs illustrates the point nicely. The company makes robot vacuum cleaners. It is reaping handsome gains from overseas markets.
It receives orders from US consumers via Amazon, a global e-commerce titan. On Nov 24 last year, during the Black Friday shopping carnival, hourly sales reached a staggering 1,000 units. That record earned Ecovacs fourth rank among overall household product sales.
David Qian, president of Ecovacs’ international business