Bil­lion

China Daily (Latin America Weekly) - - 13 Business -

worth of Chi­nese goods ex­ported to more than 200 coun­tries and re­gions in 2017 through e-com­merce plat­forms

This story is also about vir­tual Silk Road, a dig­i­tal high­way that en­abled China-based cross-bor­der e-com­merce plat­forms in mul­ti­ple lan­guages to ex­port Chi­nese goods worth 903.5 bil­lion yuan ($140 bil­lion) in 2017 to more than 200 coun­tries and re­gions, serv­ing more than 100 mil­lion con­sumers.

It is about am­bi­tious busi­ness tar­gets: A sin­gle e-com­merce plat­form ex­pects to serve 1 bil­lion overseas con­sumers and 1 bil­lion do­mes­tic buy­ers by 2025.

Wel­come to the amaz­ing, ef­fi­cient, lo­gis­ti­cally-won­drous world of Chi­nese cross­bor­der e-com­merce.

In this world, lo­cal brands may not boast glam­our, but com­mand reach and sales that could stoke both envy and awe in mar­ket­ing giants.

Eco­v­acs il­lus­trates the point nicely. The com­pany makes ro­bot vacuum clean­ers. It is reap­ing hand­some gains from overseas mar­kets.

It re­ceives or­ders from US con­sumers via Ama­zon, a global e-com­merce ti­tan. On Nov 24 last year, dur­ing the Black Fri­day shop­ping car­ni­val, hourly sales reached a stag­ger­ing 1,000 units. That record earned Eco­v­acs fourth rank among over­all house­hold prod­uct sales.

David Qian, pres­i­dent of Eco­v­acs’ in­ter­na­tional busi­ness

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