Chan­nels:World is firms’ oys­ter

... now can (com­pete) un­der a trans­par­ent and fair en­vi­ron­ment cre­ated by cross­bor­der e-com­merce plat­forms.”

China Daily (Latin America Weekly) - - Business -

than half of all dig­i­tal buy­ers, will be shop­ping ei­ther di­rectly on for­eign-based web­sites or through third par­ties.

Mean­while, China-made smart­phones, PCs, elec­tronic ac­ces­sories and house­hold sup­plies are prov­ing to be the most fa­vorite prod­ucts among overseas buy­ers, in­dus­try re­ports showed.

For in­stance, Chi­nese ear­phone maker Blue­dio sells its prod­ucts world­wide via AliEx­press, Alibaba Group Hold­ing Ltd’s busi­ness-to­cus­tomer or B2C web­site that serves for­eign users.

“The sales on Sin­gles Day (on Nov 11 last year) surged about 120 per­cent com­pared to the pre­vi­ous fest. AliEx­press is a good start­ing point,” said Li Ji­acheng, mar­ket­ing head of Blue­dio. He said the com­pany set up a 30-mem­ber task­force to pur­sue R&D for crit­i­cal tech­nolo­gies.

AliEx­press serves 224 coun­tries and re­gions with more than 100 mil­lion overseas buy­ers. Its con­tent is avail­able in 18 lan­guages, in­clud­ing Rus­sian, Span­ish and French.

Shen Di­fan, gen­eral man­ager of AliEx­press said: “In the past, Chi­nese mer­chants were serv­ing in­ter­me­di­ates, and had no say in pricing power, but now they can par­tic­i­pate in in­ter­na­tional com­pe­ti­tion un­der a trans­par­ent and fair en­vi­ron­ment cre­ated by cross­bor­der e-com­merce plat­forms.”

By 2025, Alibaba ex­pects to serve 2 bil­lion con­sumers world­wide, among whom 1 bil­lion would be overseas users, ac­cord­ing to Shen.

The top three coun­tries ranked by to­tal spend­ing on AliEx­press are Rus­sia, the US and Spain. AliEx­press hopes to fos­ter 1,000 mer­chants whose monthly sales in cross-bor­der deals sur­pass $500,000 each.

Mean­while, Cainiao Net­work Tech­nol­ogy Co Ltd, Alibaba’s lo­gis­tics arm, is re­shap­ing the lo­gis­tics land­scape in Rus­sia, through its first in­ter­na­tional air freight ser­vice from Hangzhou to Mos­cow, which was launched in March.

Cainiao is on course to help re­duce de­liv­ery time world­wide to 72 hours within the next five years.

JD, an­other e-com­merce gi­ant, rolled out its cross-bor­der B2C plat­form in 2015, gen­eral man­ager of AliEx­press with Span­ish, English and Rus­sian ver­sions. The plat­form aims at help­ing Chi­nese com­pa­nies’ qual­ity prod­ucts and well-known brands to reach in­ter­na­tional mar­kets.

JD opened its Span­ish web­site in April to tar­get Spain and Latin Amer­ica, serv­ing 400 mil­lion Span­ish­s­peak­ing peo­ple. JD said it will en­ter the mar­kets through in­vest­ments in lo­gis­tics, goods and ser­vices, and by in­te­grat­ing its ca­pa­bil­i­ties in China’s com­mod­ity sup­ply chain, to pro­vide qual­ity prod­ucts to Span­ish cus­tomers.

JD will of­fer 100,000 pop­u­lar items in part­ner­ship with 1,000 part­ners, in­clud­ing smart­phone maker Nu­bia, elec­tron­ics man­u­fac­turer Rappo, robotic vacuum cleaner maker iLife to ex­pand in the Span­ish­s­peak­ing mar­kets, said Liu Qiang­dong, chair­man and CEO of the com­pany.

It also promised a two- to three-day de­liv­ery time­frame for pre­mium pack­ages and seven- to 20-day de­liv­ery for econ­omy pack­ages in Spain, with a plan to set up lo­cal ware­houses within this year.

“How­ever, do­mes­tic cross­bor­der e-com­merce plat­forms may face some dif­fi­cul­ties in lo­gis­tics, de­liv­ery, lo­cal laws and reg­u­la­tion re­stric­tions when ex­port­ing prod­ucts,” said Wang Xiaox­ing, an an­a­lyst with the Bei­jing-based in­ter­net-driven con­sul­tancy Analysys.

Zhang Zhoup­ing, se­nior an­a­lyst with the China E-com­merce Re­search Cen­ter, said: “China’s strong sup­port for cross-bor­der ecom­merce com­pre­hen­sive ex­per­i­men­tal zones, and the grad­ual im­prove­ment of tax­a­tion and reg­u­la­tory poli­cies greatly boost the growth of the in­dus­try.”

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