Channels:World is firms’ oyster
... now can (compete) under a transparent and fair environment created by crossborder e-commerce platforms.”
than half of all digital buyers, will be shopping either directly on foreign-based websites or through third parties.
Meanwhile, China-made smartphones, PCs, electronic accessories and household supplies are proving to be the most favorite products among overseas buyers, industry reports showed.
For instance, Chinese earphone maker Bluedio sells its products worldwide via AliExpress, Alibaba Group Holding Ltd’s business-tocustomer or B2C website that serves foreign users.
“The sales on Singles Day (on Nov 11 last year) surged about 120 percent compared to the previous fest. AliExpress is a good starting point,” said Li Jiacheng, marketing head of Bluedio. He said the company set up a 30-member taskforce to pursue R&D for critical technologies.
AliExpress serves 224 countries and regions with more than 100 million overseas buyers. Its content is available in 18 languages, including Russian, Spanish and French.
Shen Difan, general manager of AliExpress said: “In the past, Chinese merchants were serving intermediates, and had no say in pricing power, but now they can participate in international competition under a transparent and fair environment created by crossborder e-commerce platforms.”
By 2025, Alibaba expects to serve 2 billion consumers worldwide, among whom 1 billion would be overseas users, according to Shen.
The top three countries ranked by total spending on AliExpress are Russia, the US and Spain. AliExpress hopes to foster 1,000 merchants whose monthly sales in cross-border deals surpass $500,000 each.
Meanwhile, Cainiao Network Technology Co Ltd, Alibaba’s logistics arm, is reshaping the logistics landscape in Russia, through its first international air freight service from Hangzhou to Moscow, which was launched in March.
Cainiao is on course to help reduce delivery time worldwide to 72 hours within the next five years.
JD, another e-commerce giant, rolled out its cross-border B2C platform in 2015, general manager of AliExpress with Spanish, English and Russian versions. The platform aims at helping Chinese companies’ quality products and well-known brands to reach international markets.
JD opened its Spanish website in April to target Spain and Latin America, serving 400 million Spanishspeaking people. JD said it will enter the markets through investments in logistics, goods and services, and by integrating its capabilities in China’s commodity supply chain, to provide quality products to Spanish customers.
JD will offer 100,000 popular items in partnership with 1,000 partners, including smartphone maker Nubia, electronics manufacturer Rappo, robotic vacuum cleaner maker iLife to expand in the Spanishspeaking markets, said Liu Qiangdong, chairman and CEO of the company.
It also promised a two- to three-day delivery timeframe for premium packages and seven- to 20-day delivery for economy packages in Spain, with a plan to set up local warehouses within this year.
“However, domestic crossborder e-commerce platforms may face some difficulties in logistics, delivery, local laws and regulation restrictions when exporting products,” said Wang Xiaoxing, an analyst with the Beijing-based internet-driven consultancy Analysys.
Zhang Zhouping, senior analyst with the China E-commerce Research Center, said: “China’s strong support for cross-border ecommerce comprehensive experimental zones, and the gradual improvement of taxation and regulatory policies greatly boost the growth of the industry.”