ooffoorrddeerrssoonnCCtrtirpipwwebesbitseitaend aapnpdaarpepfoarrceufsotromcuizsetodmtrizpesd otfritprasvoefletrasvelers like to use her smartphone to turn off electronic devices for safety concerns when it is time for the kid to sleep during afternoons, when both she and her husband are still out at work.
“I’d also like to have remote-controlled customized surveillance cameras installed at my home,” Marhaba said. “I know the topic is now very controversial, but a friend’s child fell off the bed in spite of employing a babysitter, and nobody told her about that … It was kind of late when they rushed the hurt baby to the hospital.”
Mobile phones connect customers and products, but its uses in customization are yet to be established.
According to Mary Beth Laughton, executive vicepresident for omnichannel at global beauty brand Sephora, it is possible to capture data from mobile devices and figure out what products consumers buy, and use such data legally to tailor future marketing messages like product recommendations.
“The boundaries between virtual and real are blurring,” said Liu. “Consumers welcome interactive experiences and more personalized suggestions.
“Technology-driven customization is likely to surge in the next few years. Those who understand their customers better will have greater opportunities for business growth.”