TRACK BY TRACK Hugues Ripert, a passionate Le Mans racing fan, set up his Zhuhai factory for model cars in 1998. Twenty years later and with more than 20 million models sold, Spark is sought-after by collectors around the world
A car is a car, but I have big doubts because I have an ecological problem with the electric car. An electric car, once recycled, becomes the most polluting car in the world — and the production of electricity to charge the batteries also causes huge amounts of pollution.
We have 1,200 people spread across three production sites in China, including 700 in Zhuhai. We have distribution offices in Japan, Germany and the South of France.
Car manufacturers, racing teams, or sponsors who need miniatures for presentations, promotional items or gifts. We don’t really have a dominant customer, though. I never wanted to have a customer that exceeds more than 20 percent of our turnover.
We’re trying to develop a range for children and have created a mascot named Sparky! Because today a car miniature alone doesn’t interest children anymore, Sparky’s mission is to be our brand ambassador by transmitting our automobile passions to the youngest generation. Thanks to new communication technologies such as apps, the idea is to propose a new product that’s no longer just a miniature, but a didactic item with a short story that features interesting information about automobiles for young people.
Are you interested in electric cars? Does Spark manufacture electric
Sparky’s mission is to transmit their automobile passions to the youngest generation.