Per­ma­nent plat­forms bol­ster im­ports

China Daily (Latin America Weekly) - - China - By HE WEI in Shang­hai hewei@chi­

Though the of­fi­cial clos­ing date of the in­au­gu­ral China In­ter­na­tional Im­port Expo is Satur­day, host city Shang­hai has es­tab­lished a num­ber of per­ma­nent ex­hi­bi­tion and trade plat­forms to boost China’s im­ports year-round.

Dong­hao Lan­sheng Group, a State-owned mod­ern ser­vices con­glom­er­ate, has launched an im­ported goods ex­hi­bi­tion cen­ter fea­tur­ing health­care and con­sumer prod­ucts at the Na­tional Ex­hi­bi­tion and Con­ven­tion Cen­ter, the venue for the expo.

More than 1,000 prod­ucts from more than 100 com­pa­nies have been on dis­play via the “6+365” per­ma­nent ex­hi­bi­tion and trade plat­form, a spillover of the ex­hi­bi­tion that can bol­ster im­ports and drive re­forms in trade fa­cil­i­ta­tion, said Wang Qiang, Dong­hao Lan­sheng’s chair­man.

“The ex­hi­bi­tion cen­ter is a nat­u­ral ex­ten­sion of the expo, and can serve as an im­por­tant win­dow. By uti­liz­ing such a plat­form, we aim to pro­vide cus­tom­ized ser­vices to clients as they search for premium goods from abroad,” he said.

The plat­form will serve as the op­ti­mal choice for do­mes­tic and for­eign pur­chasers in­clud­ing China’s gov­ern­ment agen­cies, in­dus­try as­so­ci­a­tions and busi­ness en­ti­ties, as well as ex­hi­bi­tion and trade plat­forms, to pro­cure com­modi­ties, tech­nolo­gies and ser­vices.

Ex­plo­rium, a peren­nial ex­hi­bi­tion cen­ter owned by Fung Group, a con­sumer goods con­glom­er­ate in Hong Kong, was among the first ex­hibitors re­cruited to the plat­form.

The cen­ter fea­tures the lat­est tech­no­log­i­cal ad­vances, in­clud­ing fa­cial recog­ni­tion sys­tems and drones. These de­vices can an­a­lyze con­sumers’ ges­tures and fa­cial ex­pres­sions to help es­ti­mate the like­li­hood of con­sump­tion and im­prove busi­ness de­ci­sions, said Vic­tor Fung, chair­man of Fung Group.

Since April, Shang­hai has opened more than 30 year­round plat­forms for the ex­hi­bi­tion and trade of im­ported goods, ac­cord­ing to the city.

“We are ex­cited to be part of the CIIE and hope to bring more Ja­panese com­modi­ties to China,” said To­moaki Ko­mori, manag­ing di­rec­tor of Shang­hai Takashimaya Co, a de­part­ment store chain in Ja­pan.

Ac­cord­ing to Ko­mori, 85 per­cent of the com­pany’s rev­enue is con­trib­uted by over­seas cus­tomers, in­clud­ing Chi­nese. The Takashimaya ex­hi­bi­tion cen­ter in Shang­hai will fo­cus on chil­dren’s prod­ucts and food.

In ad­di­tion to the phys­i­cal pres­ence, a dig­i­tal ex­hi­bi­tion has gone on­line to con­nect mer­chants and buy­ers via a swath of lo­gis­tics, cus­tom clear­ance, for­eign ex­change, in­sur­ance and pay­ment ser­vices, said Wang at Dong­hao Lan­sheng.

Lead­ing cross-border e-com­merce sites such as Alibaba’s Tmall Global, Red and Yma­tou have signed up to be the first ones on the dig­i­tal ex­hi­bi­tion.

The en­dur­ing in­flu­ence of the CIIE will re­quire com­pa­nies to pull in both on­line and off­line re­sources, ac­cord­ing to Dora Liu, in­no­va­tion lead at Deloitte China, a pro­fes­sional ser­vices provider for the 6+365 plat­form.

“The flow of in­for­ma­tion on­line is to­tally trace­able, so by min­ing the rel­e­vant data one can fa­cil­i­tate match­mak­ing,” she said. “Sub­stan­tial deals are more likely to be reached off­line. There­fore, con­certed ef­forts on­line and off­line will make the CIIE a truly long-last­ing event.”

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