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ou­t­ure is not easy to wear,” says Kiko Mizuhara, “so when I de­signed for my own brand, OK, I didn’t want any­thing too com­pli­cated or hard to wear. Ev­ery prod­uct should be af­ford­able so that young peo­ple can eas­ily get it.” There are icons — and then there’s mega-wattage Mizuhara, the Tokyo-based Korean-Amer­i­can ac­tress, model, stylista, singer, pho­tog­ra­pher, de­signer and all-round cul­tural poly­math, whose In­sta­gram boasts 5.1 mil­lion fol­low­ers. She’s the 21st-cen­tury It-girl of the dig­i­tal global fash­ion ecosys­tem, and she mashes-up her sin­gu­lar stylish spin from haute cou­ture to street fash­ion with ef­fort­less chic. That adapt­abil­ity sees her walk the run­way for heavy­weights such as Dior, while she’s also brand am­bas­sador for Dior Beauty and Coach, and rep­re­sents a range of brands from the likes of Chanel and Adi­das, to Marc Jacobs and Diesel. And when she’s not in fash­ion, she’s a reg­u­lar muse for con­tro­ver­sial Ja­panese pho­tog­ra­pher Nobuyoshi Araki, acts in Ja­panese film and tele­vi­sion ti­tles, and ap­pears in mu­sic videos for Daft Punk and The Weeknd’s I Feel it Com­ing, and The In­ter­net’s La Di Da.

Lit­tle won­der, then, that not un­like her idol Alexa Chung in Eng­land, Mizuhara launched her own la­bel last year. This comes af­ter her col­lab­o­ra­tion with Open­ing Cer­e­mony in 2014 saw her de­signs worn by Ri­hanna and Bey­once. “I first had this idea to launch about one year ago and I cre­ated this com­pany with the name Of­fice Kiko, or OK,” she says from in­side the buzzy, happy, fun-fes­tooned and col­lab­o­ra­tive I.T Blue Block pop-up store in Hong Kong where we first met in Au­gust. She was sit­ting be­side her sim­i­larly muse-y sis­ter, Yuka, who DJed at the store’s launch. “OK felt like a good name for the brand be­cause ev­ery­body gets it and there’s an in­stant like­abil­ity about that. It’s sim­ple and easy to re­mem­ber.”

The dy­namic duo de­signed all the looks for the col­lab­o­ra­tion, in­cor­po­rat­ing col­or­ful girly mo­tifs — think blue skies and cot­ton-candy clouds — across a va­ri­ety of prod­ucts in­clud­ing ac­ces­sories, swimwear, yukata and lim­ited-edi­tion pink crew­neck T-shirts with em­broi­dered peach-coloured Kiko lo­gos. They also cre­ated a spe­cial show­room fea­tur­ing OK bed­ding and dec­o­ra­tions, with py­ja­mas, slip­pers and socks. The pop-up is a joy­ous fan­tasy world.

“I wanted to do the clouds be­cause ev­ery­where I go, I watch the sky,” says Mizuhara. “It al­ways makes me happy.

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