Xueersi pro­motes equal ed­u­ca­tion via TV pro­grams

Celebri­ties from var­ied fields of­fer pre­cious in­sights to young view­ers

China Daily (Latin America Weekly) - - Business - By CHENG YU chengyu@chi­nadaily.com.cn

Xueersi, a sub­sidiary of lead­ing Chi­nese ed­u­ca­tion com­pany TAL Ed­u­ca­tion Group, launched a TV se­ries star­ring celebri­ties as teach­ers as part of ef­forts to pro­mote high-qual­ity and equal ed­u­ca­tion.

The lat­est TV se­ries, called Great Mas­ter, in­vites in­flu­en­tial peo­ple from dif­fer­ent fields in­clud­ing sports, arts and mu­sic to share their sto­ries and ex­pe­ri­ences.

Vi­o­lin­ist Lyu Siqing, head coach of the coun­try’s short track speed skat­ing team Li Yan, cross-talk artist Jiang Kun, prod­uct de­signer Shi Dayu and wildlife pho­tog­ra­pher Xi Zhi­nong are among some of the pro­gram’s well­known guests.

Bai Yun­feng, pres­i­dent of TAL, said: “Ed­u­ca­tion should help kids to find them­selves. We aim to help ev­ery Chi­nese child to grow in a holis­tic and sci­en­tific way.”

Xueersi is an af­ter-school ed­u­ca­tion plat­form of­fer­ing qual­ity-ori­ented cour­ses that stretch be­yond ba­sic les­sons such as math­e­mat­ics and English, also cov­er­ing in­ter­est-ori­ented classes such as sports and art.

Dur­ing the pro­gram, vi­o­lin­ist Lyu Siqing re­called spend­ing al­most his life­time prac­tic­ing the vi­o­lin, which was usu­ally lonely.

“The most im­por­tant thing is that you should al­ways be sin­cere about what you do. Honors are tem­po­rary but achieve­ments can be life­long,” he said.

Speed skat­ing pro­fes­sional Li Yan shared her ex­pe­ri­ences, from be­ing an ath­lete to be­com­ing the na­tional team’s head coach. She en­cour­aged chil­dren to over­come chal­lenges and to keep im­prov­ing.

Li also in­spired par­ents to cul­ti­vate their kids’ abil­i­ties on many lev­els and to teach them in ac­cor­dance to their ap­ti­tudes.

“It is nat­u­ral that chil­dren are born with dif­fer­ent tal­ents. Some are good at sports while some are skilled in ex­press­ing them­selves. Par­ents should learn to cul­ti­vate their tal­ents and then en­cour­age them to learn,” she said.

Xueersi’s Great Mas­ter TV se­ries also lever­ages its par­ent com­pany’s re­sources, aim­ing to pro­mote its pro­grams among chil­dren in ru­ral ar­eas to get equal ed­u­ca­tion op­por­tu­ni­ties.

TAL’s pub­lic ed­u­ca­tion project Xi­wang Zaix­ian, which trans­lates as on­line hope, makes these cour­ses avail­able to chil­dren with­out ac­cess to high-qual­ity ed­u­ca­tion.

“As an ed­u­ca­tion com­pany, our mis­sion is to ad­vance ed­u­ca­tion through sci­ence and tech­nol­ogy. In terms of char­i­ta­ble work, we hope to use tech­nol­ogy to drive the bal­anced de­vel­op­ment of ed­u­ca­tion,” said Zhang Bangxin, CEO of TAL, ear­lier in a TAL’s char­i­ta­ble ac­tiv­ity.

“To do char­ity work, we should first ful­fill our own re­spon­si­bil­i­ties. In the in­ter­net era, it is bet­ter that we unite more pow­ers and make use of our tech­no­log­i­cal achieve­ments to pro­mote equal ed­u­ca­tion,” he said.


Zhang Shuang­nan, a well-known Chi­nese as­tro­physi­cist, in­ter­acts with a stu­dent while record­ing an episode of the Xueersi ed­u­ca­tion TV pro­gram.a

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