Dairy gi­ant to help ru­ral women earn more

China Daily (Latin America Weekly) - - Business - By ZHU WENQIAN zhuwen­qian@chi­nadaily.com.cn

Dutch global dairy gi­ant Royal Fries­landCamp­ina NV said it plans to train 3,000 poverty-stricken women from ru­ral ar­eas to be­come ma­ter­nity nan­nies in the next three years, and pro­vide nu­tri­tional prod­ucts for 7,000 chil­dren in need.

The dairy-maker launched a ru­ral re­vi­tal­iza­tion fund along with China Foun­da­tion for Poverty Al­le­vi­a­tion in Bei­jing in late Oc­to­ber. In the ini­tial stage, the com­pany plans to in­vest 10 mil­lion yuan ($1.43 mil­lion) in a se­ries of poverty al­le­vi­a­tion pro­grams in China.

“Fries­landCamp­ina has a his­tory of 147 years and it op­er­ates in the form of a co­op­er­a­tive. The com­pany is owned by more than 19,000 dairy farm­ers. Our growth comes from the de­vel­op­ment of agri­cul­ture, farm­ers and ru­ral ar­eas,” said Yang Guochao, se­nior vice-pres­i­dent of Fries­landCamp­ina in China.

“There­fore, we would like to es­tab­lish this fund and fo­cus on the de­vel­op­ment of China’s agri­cul­ture, coun­try­side and farm­ers, and con­trib­ute to Chi­nese so­ci­ety,” he said.

In 2016, the com­pany started a pro­gram to pro­vide free train­ing for ru­ral women, help­ing them to be­come nan­nies. So far, more than 340 women have taken part in the six-month long course, held at a vo­ca­tional school in Bei­jing. All have since found work in ma­jor cities, earn­ing monthly salary of be­tween 4,500 yuan and 8,000 yuan.

“I got a sta­ble job and my in­come in­creased sig­nif­i­cantly af­ter I learned the pro­fes­sional skills of tak­ing care of ba­bies. Now I’m pro­fi­cient in do­ing the job, and my life has be­come much bet­ter,” said Wu Shu­juan, a nanny that ben­e­fited from the pro­gram.

Wang Xingzui, ex­ec­u­tive vice-pres­i­dent of the China Foun­da­tion for Poverty Al­le­vi­a­tion, said in the mod­ern era, poverty al­le­vi­a­tion work in China has shifted to the com­pre­hen­sive de­vel­op­ment of poverty-stricken ru­ral ar­eas.

ag­ing, and tak­ing part in our other in­no­va­tive re­cy­cling pro­grams, JD cus­tomers can en­joy the con­ve­nience of e-com­merce while know­ing that their pur­chases in­cur min­i­mal car­bon emis­sions.”

The tech heavy­weight has long taken an in­creas­ingly green ap­proach to lo­gis­tics, across di­verse in­dus­tries. Last year, JD Lo­gis­tics un­veiled its Green Stream Ini­tia­tive, JD’s largest en­vi­ron­men­tal project to date. It pro­motes the use of sus­tain­able pack­ag­ing ma­te­ri­als and aims to re­duce the en­vi­ron­men­tal im­pact along the en­tire sup­ply chain.

By de­ploy­ing green boxes, JD ex­pects to re­duce the num­ber of boxes used through­out the sup­ply chain by 10 bil­lion by 2020. The

“We have to teach peo­ple how to fish, in­stead of giv­ing them fish, mean­ing we help them to foster skills and en­able them to rely on them­selves to be­come rich. The ef­fect of poverty al­le­vi­a­tion from the nanny train­ing pro­gram is im­me­di­ate and sus­tain­able, and it is an out­stand­ing ex­am­ple,” he said.

As part of the fund, Fries­landCamp­ina is also send­ing pro­fes­sional Dutch dairy farm­ers to visit lo­cal pas­tures in China, where they will pro­vide op­er­a­tional and man­age­ment sug­ges­tions to help lo­cal farm­ers raise the qual­ity and yield of the milk they pro­duce.

In ad­di­tion, Fries­landCamp­ina plans to help build a small town in the pover­tys­tricken ru­ral area in He­bei prov­ince of North China. The plan is ex­pected to help the area to mine its po­ten­tial, and grow the lo­cal econ­omy through ru­ral tourism, and eco­log­i­cal and cul­tural com­mu­ni­ca­tion.

com­pany also aims for re­cy­clable ma­te­ri­als to com­prise 80 per­cent of its pack­ag­ing, biodegrad­able ma­te­ri­als to form over 50 per­cent of its plas­tic pack­ag­ing, and 100 per­cent of its lo­gis­tics pack­ag­ing to be com­posed of re­cy­clable or re­us­able ma­te­ri­als.

JD in­tro­duced a fleet of hy­dro­gen en­ergy de­liv­ery trucks to Shang­hai ear­lier this year, mark­ing the first sig­nif­i­cant com­mer­cial de­ploy­ment of hy­dro­gen­pow­ered ve­hi­cles for lo­gis­tics in China. It was also the com­pany’s lat­est move as part of the over­all goal to make its last mile of dis­tri­bu­tion process car­bon-free.

In early June, the com­pany un­veiled a fleet of 50 so­lar­pow­ered de­liv­ery ve­hi­cles in Bei­jing.

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